SA: Android share grows to 79% in 2013, iOS loses ground

29 January, 2014

As we already reported, 2013 is the strongest year for smartphones sales to date with more than 990 million units shipped - a steep rise from the 700 million in 2012. According to Strategy Analytics, the real winner of the blooming smartphone sales is Android, as Google's mobile OS now holds 79% of the smartphone market.

This means that nearly every 4 out of 5 phones sold in 2013 is running some version of Android, which shipped four times more smartphones than Apple and Microsoft combined.



The analyst company predicts that Android growth is going to slow down in 2014 as a result of the smartphone market saturation and the birth of platforms such as Ubuntu Touch, Firefox OS and Tizen.



Android's growth, naturally, is at the expens of Apple's iOS and Microsoft's WP. iOS' annual growth stands at 13% with 153.4 million smartphones were shipped last year. That's much lower than the smartphone market growth in general so the Cupertino giant actually lost a lot of ground despite boosting its sales.

Microsoft isn't in a favorable position either, as its Windows Phone platform is still a very distant third in the smartphone market. To make matters worse its share in Q4 was lower than it was for the full year, so it might not improve on its numbers in the near future either.



Strategy Analytics doesn't mention anything regarding BlackBerry's performance and its new BB 10 platform. We guess this tells you all you need to know about the platform's state at the moment.

Source