Blue HTC One (M8) to be exclusive to Three Ireland

01 August, 2014

Last week the HTC One (M8) went on sale in the UK in two new hues - red and pink. That said, there's another color version of the handset that's been leaked quite a few times so far but hasn't managed to make it to store shelves just yet: blue.

A render showing it appeared in May, followed by this shade of the One (M8) going up for pre-order in the UK. Intriguingly though, it hasn't yet launched over there, and the aforementioned pre-order page is no longer accessible.

If you're wondering what may be going on here, the answer might surprise you. It turns out that the blue HTC One (M8) will be an exclusive to Three Ireland.

What you see above is a shot of some kind of a promotional material from said operator, which proudly boasts that it will start selling the new color sometime before the end of August.

It's not out of the ordinary for carriers to get exclusive colors, but this flyer seems to imply that the blue HTC One (M8) won't be available anywhere else in Europe - just in Ireland, and just at Three. Such an extreme exclusivity deal could be a first for the Irish market.


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Reader comments

  • Ozito
  • 08 Aug 2014
  • mrG

I'm just waiting for the blue version to release here in Sweden too, but if that's not going to happen then I guess me buying this phone won't happen either.

  • GobBass
  • 01 Aug 2014
  • gxu

I think it may be because they merged with/took over O2's (Telefonica) Irish operation, hence the blue.

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