Sony Ericsson to become simply Sony by mid-2012

06 December, 2011
Along with the new name, the brand will also concentrate solely on selling smartphones.

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  • D
  • AnonD-1268
  • PT2
  • 06 Dec 2011

omgggggg then my arc will become redundant with an obsolete logo, nyooooooooooooooooooooooooooooo!!!!!!!!!!

    • o
    • optional
    • 952
    • 06 Dec 2011

    Sony Ericsson Xperia is a mouthful indeed, that's why I only use the first letters of the words to describe it ;)

      • w
      • walleve
      • 9xE
      • 06 Dec 2011

      still a Sony Ericsson fan. Now I know why Sony hasn't made a lot of phones this past few months/years. They're planning for something better like the time when Samsung became silent, then after a few months. BOOOOOOOMMMM!!! became the world's number 1 smartphone manufacturer putting Apple at 2nd. Hoping that Sony does the same or even better.

        • G
        • GigZ
        • vCK
        • 06 Dec 2011

        jay, 06 Dec 2011imagine ps vita in a phone...The PS Vita is already looking abit outdated... the memory is only 512mb and new smartphones are switching to quadcores.

          • ?
          • Anonymous
          • fuc
          • 06 Dec 2011

          That's sad :(

            • n
            • nozomi
            • PFN
            • 06 Dec 2011

            hope re-branding will start from NOZOMI. I don't think anyone want to buy sony ericsson high end phone when they know SE brand is dead. I hope at least marketing division of Sony get it right from jan 2012.

              • D
              • AnonD-1038
              • IVA
              • 06 Dec 2011

              Sony still Not A Good Phone

                • i
                • ian
                • KT@
                • 06 Dec 2011

                yes hope they will continue support the Se phones and continue the tradition of good and reliable phones that makes them popular, the stylish and durable phones, im a fan and supporter of their product and currently satisfied on what their current designs and products, hope they will still continue what Sony Ericsson has been started..

                  • k
                  • kochi@runji
                  • t}c
                  • 06 Dec 2011

                  wow it better.......
                  Sony rocks..........

                    • j
                    • jay
                    • 06 Dec 2011

                    imagine ps vita in a phone...

                      • ?
                      • Anonymous
                      • txj
                      • 06 Dec 2011

                      No problem.., whether it's a Sony or Sony Ericsson, as long as they improved the battery life ...

                        • ?
                        • Anonymous
                        • 0EW
                        • 06 Dec 2011

                        :-( Sad. I loved Sony Ericsson as a brand.

                          • W
                          • Waystriker
                          • 9F8
                          • 06 Dec 2011

                          cool, I love SE Xperia Arc......

                            • S
                            • SE Fan
                            • IVx
                            • 06 Dec 2011

                            I hope the Xperia line will not be cut off.

                              • i
                              • ibanez
                              • PxA
                              • 06 Dec 2011

                              Agree.

                                • k
                                • kapica
                                • 3q@
                                • 06 Dec 2011

                                droping feature phones meaning non smartphones?
                                and will they continue support for current xperia line after ICS upgrade?

                                  • S
                                  • Sand
                                  • vGb
                                  • 06 Dec 2011

                                  Sony sounds better than Sony Ericsson. Isn't it???

                                    • ?
                                    • Anonymous
                                    • Yc7
                                    • 06 Dec 2011

                                    hope they will continue to support their old SE phones