Sony Xperia Z Ultra to cost €719 in Europe, launches in Q3

25 June, 2013
The monstrous Sony Xperia Z Ultra will hit the European stores this summer at €719 price.

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  • A
  • Anonymous
  • P%u
  • 26 Jun 2013

Does this have unique writing features? being waterproof means you can write underwater? Other than triluminous display, what more can we benefit from this phablet for productivity?

    • D
    • AnonD-43357
    • peq
    • 26 Jun 2013

    looks good but its a gigantic phone.

    the price will drop 4 weeks after its release to 599. around xmas you can have it for 99 euros or even less on contract.

    anyway, the price is ok for this specs and the design. and keep in mind that sony was never a cheap brand.

      • ?
      • Anonymous
      • vxj
      • 26 Jun 2013

      same price as the s4 and xz. Wohoooo... sony for the win

        This price is quite fair. Cause X-Reality Engine for Mobile and Triluminos display is not cheap tech.

          • D
          • AnonD-157450
          • qbv
          • 25 Jun 2013

          Seems like htc was around samsung but know no new 2ghz or over phones

            • D
            • AnonD-2243
            • KIB
            • 25 Jun 2013

            No way pure profit, what about marketing costs, distribution costs, labor costs, etc. U need to know the managerial accounting.

              • ?
              • Anonymous
              • 7F7
              • 25 Jun 2013

              lolza, 25 Jun 2013this is insane..the parts only cost about 240$ which is lik... moreHow do you know how much the parts cost? You know the Triluminos displays uses quantum dots in the backlight, right? I don't suspect this new technology is cheap.

                • D
                • AnonD-252
                • J5N
                • 25 Jun 2013

                A 3050 mAh battery is not enough for this mini-tablet with a batterydraining Snapdragon 800 and 6.4 inches screen!

                  • l
                  • lolza
                  • pq5
                  • 25 Jun 2013

                  this is insane..the parts only cost about 240$ which is like 183 euros + vat= 220 euros. the rest is pure profit and greed !!!

                    • N
                    • Nosy Parker
                    • v{N
                    • 25 Jun 2013

                    rocketlog, 25 Jun 2013It's a high end phone. It's got top-of-the-line specs. You ... more720 Euro , Phew ! If that is true it costs a bomb, well almost !
                    Meaning it can blow a hole into your pocket !!

                      • D
                      • AnonD-159008
                      • nuF
                      • 25 Jun 2013

                      You can buy a tiny iPhone 5 xs for the same price...

                        • D
                        • AnonD-98274
                        • ter
                        • 25 Jun 2013

                        it is fair price

                          • G
                          • GS88
                          • mFP
                          • 25 Jun 2013

                          AnonD-39775, 25 Jun 2013719 euro means over 800 euro with taxes !!! hahahahah, i'll... moreThat is included in the price.

                          The HTC One and the SGS4 were priced almost similarly with both costing €699,-.

                          So the Xperia ZU's €719,- is 'just' €20,- more...

                            • r
                            • rocketlog
                            • GFg
                            • 25 Jun 2013

                            AnonD-133810, 25 Jun 2013Sony, are you stupid??? From where did you get this price? ... moreIt's a high end phone. It's got top-of-the-line specs. You expect it to be cheap?

                              • D
                              • AnonD-133810
                              • swM
                              • 25 Jun 2013

                              Sony, are you stupid??? From where did you get this price? Do you think all people are millionaire?

                                • ?
                                • Anonymous
                                • niy
                                • 25 Jun 2013

                                "That's quite steep, but given the kind of package it gets you, probably reasonable price tag."

                                Simply put, reasonable price considering what you get for the money.

                                How much did SGS4 cost at launch? Not much less I think - at least where I live...

                                  • D
                                  • AnonD-158974
                                  • fjR
                                  • 25 Jun 2013

                                  Sony, why take that long? By that time King Sammie would have tweeked more. Announce and release in a month, or rather leak simple information. This is why King Sammie will beat u. They are busy with Note3 and by the time u make it available, most people's minds would be preoccupied with Note3

                                    • y
                                    • yeah
                                    • j8w
                                    • 25 Jun 2013

                                    xzibit, 25 Jun 2013I think that most people will rather pay more for a 4 inch... moreim 100% sure he was being sarcastic... relax

                                      • ?
                                      • Anonymous
                                      • iJ6
                                      • 25 Jun 2013

                                      719 Euro?Yes,its a little steep.But of course,that phone is a monster.But even,I will wait for the Note 3.It will rule the competition again,with its various features.

                                        • ?
                                        • Anonymous
                                        • pF7
                                        • 25 Jun 2013

                                        Too expensive, out of my reach.