5-inch WhiteMagic LCD enters mass production

11 October, 2013
Japan Display has started the mass production of the 5-inch Full HD TFT LCD WhiteMagic displays. 

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  • ?
  • Anonymous
  • t7X
  • 12 Oct 2013

Xperia P has very good display and viewing angles. .just dont exceed to 60-70% of brightness cause it ruins the color.

    • b
    • banana
    • mJH
    • 12 Oct 2013

    Anonymous, 11 Oct 2013hmmm... adding white subpixels... I hope it doesnt result i... moreOoh, yes it does! Try an Xperia P and you'll see the results of WhiteMagic, that's why I stay away from it from now on!!

      • S
      • Sony
      • PBT
      • 12 Oct 2013

      xperia z2: white magic igzo triluminous tft or ips lcd display.do you guy think it is a good display?maybe no more bad view angle.

        • D
        • AnonD-5197
        • QMX
        • 12 Oct 2013

        Useless for Vancouver where it's all rains clouds 3/4 of the year.. lol

        In fact, when the screen is too bright, it hurts the eyes when the device is used indoors. I remember turning down my small TFT ~2 inch screens on feature phones to 10% most of the time.

          • d
          • daiel
          • pk1
          • 11 Oct 2013

          xperia p had a really small battery that's why

            • D
            • AnonD-175233
            • 9xe
            • 11 Oct 2013

            When I hear 'White Magic', I think Final Fantasy.

            Curaga IV!

              • D
              • AnonD-80583
              • uvu
              • 11 Oct 2013

              If i remember correctly then this is the exact same thing that samsung did with their display in the note 10.1 2014 .

                • f
                • fjfjfj
                • p1f
                • 11 Oct 2013

                "Sony Xperia P uses the WhiteMagic technology and it has the worst endurance rating between all the phones that GSMarena has tested "

                You know that the Xperia P has only a 1300 mAH batterty. With a bigger battery (like xperia z1) it will work as Long as other smartphones. Also you can buy a additional battery pack for charing it when you are traveling.

                The display is great. It has only one failure. Yellow is turining into green at 90% Brightness.

                But you have to think about: With 80% brightness it's also the brightes phone in the market (Without the yellow failure). And with 100% brightness ist the only phone you can realy use outside.

                  • D
                  • AnonD-161969
                  • QCM
                  • 11 Oct 2013

                  AnonD-195329, 11 Oct 2013if I remember correctly, the Sony Xperia P from last year u... moreeven if you tunr the brightness settings to the lowest setting?

                    • D
                    • AnonD-195329
                    • 0hM
                    • 11 Oct 2013

                    if I remember correctly, the Sony Xperia P from last year uses this kind of technology. The display quality of that phone is a disaster. everything is really bright and they almost ruin the image quality.

                      • D
                      • AnonD-1227
                      • utu
                      • 11 Oct 2013

                      The difference between 1080x1920 and 1920x1080 is exactly 90degrees. Or in plain english portrait and landscape.

                        • M
                        • MOBILEMAN
                        • K3g
                        • 11 Oct 2013

                        WOW..mmm..an ips now its called white maagic??? :D!

                          • D
                          • AnonD-19190
                          • 6Q3
                          • 11 Oct 2013

                          This technology is joint adventure of sony and Japan display.

                            • M
                            • MisterCats
                            • TfX
                            • 11 Oct 2013

                            AnonD-114170, 11 Oct 2013Is this the type used in the Xperia P?The very same display technology used in the Xperia P. That's why I'm looking forward to it.

                              • x
                              • xperia
                              • 0U@
                              • 11 Oct 2013

                              AnonD-79933, 11 Oct 2013Sony Xperia P uses the WhiteMagic technology and it has the... moreIt is not that wite magic display consume more power...it is because xperia p has only 1305mAh battery

                                • D
                                • Droidi
                                • KIf
                                • 11 Oct 2013

                                I can foresee Sony using these in their next year flagships and mid range devices. Good luck Sony mobile.

                                  • M
                                  • McKinky
                                  • 07g
                                  • 11 Oct 2013

                                  For people wondering whether it makes the colour more washed out, the answer is NO.
                                  I had white magic to my Xperia P and it is still among the best and brightest display I have used today.
                                  Colours didn't look washed out for a bit. They did however look unnatural in a different way, which I didn't like that much when I compared to the Xperia S I also had before.

                                    • D
                                    • AnonD-52738
                                    • RII
                                    • 11 Oct 2013

                                    It seems the same panel use in Note 10.1-2014 edition which also added extra white sub pixel.

                                      • ?
                                      • Anonymous
                                      • Sve
                                      • 11 Oct 2013

                                      AnonD-79933, 11 Oct 2013Sony Xperia P uses the WhiteMagic technology and it has the... morebecause it has a ridiculously small battery at 1300 mah.

                                        • D
                                        • AnonD-134497
                                        • sSP
                                        • 11 Oct 2013

                                        A stupid question. What is the difference between 1920x1080 and 1080x1920 and is the difference too vast?