AdDuplex: Lumia 630 and 530 are on the rise

27 January, 2015

AdDuplex is back with another monthly report on the state of Windows Phone. This month new devices are gaining on their aging predecessors, with the Lumia 63x and Lumia 530 threatening to overtake the ubiquitous Lumia 520 as the top phone in the foreseeable future.

The Lumia 530, formerly the base Lumia model, made great strides and went from 10th place to 5th. The Lumia 635 is just behind it in 6th, moving up from 9th place. Interestingly, the Lumia 925 and 920 made some small progress, they are one and two generations behind, respectively.

In terms of manufacturers things haven’t changed – Microsoft/Nokia have over 95% of the market, with HTC as the only other maker with more than a percent. Both Windows Phone 8 and 8.1 are going up at the expense of WP7, eventually some the WP8.x phones will move to Windows 10.

In Colombia the Nokia Lumia 520 still accounts for over half the market, while in Brazil it makes up a third of phones. In Europe the Lumia 63x is making better progress, the Lumia 635 is the top device in Germany while the Lumia 630 is close to overtaking the 620 in Italy and Russia.

Last month we saw Microsoft's first device, the Lumia 535, break into the Top 10 in India and it has been growing fast – it's already in second place with 9.1% (up 5 percentage points). It's still far behind the 26.8% of the Lumia 520, though that's still a very positive reception for the new device.

The Microsoft Lumia 425 and Lumia 532 are still not on the map.

Source | Via


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Reader comments

  • Anonymous

don' t buy windows phone....it's apps so bad

  • AnonD-144351

I would suggest Lumia 535 for you to buy. that's the best one at present the size is perfect for 5" Phone. so you can give your 520 and upgrade to 535 and buy one 432/532. and it would be perfect.

  • AnonD-315435

I have Lumia 520. Am very happy. But my mom doesn't want very costly phones because she only needs it for calling ( but she asked device like 520). So am confused what to buy to both of my parents. At that time Lumia 435 & 532 launched so am happ...

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