New mobile-only Amazon Prime Video subscription launched in India

Amazon and Indian carrier Airtel have announced a new mobile-only plan for prepaid customers called Amazon Prime Video Mobile Edition (PVME). The subscription service starts at INR 89 ($1.22) per single user and offers access to standard definition (SD) content for 28 days with 6GB of mobile data bundled in the subscription. In addition, Amazon is offering a free month trial for PVME.

Announcing the worldwide-first launch of Prime Video Mobile Edition in India!

Mobile-only access to all Amazon Originals, movies and shows. Mobile Edition (ME) will be available starting today for @airtelindia prepaid customers! This is Prime Video built for ME. #PrimeVideoME pic.twitter.com/fKjv46IyZL

— amazon prime video IN (@PrimeVideoIN) January 13, 2021

With its aggressive pricing strategies, Amazon’s goal with the new Prime Video subscriptions is to attract a larger base of Indian customers to its ecosystem which also includes Prime Music, Prime Reading, free in-game content for popular gaming titles as well as unlimited free delivery.

As the second-largest internet market, India is a major playing field for all major subscription service providers. Back in July of 2019, Netflix launched a similar mobile-only plan which starts at INR 199 ($2.72) per month.