Amazon stood at the top of the smart speaker market in Q3
Amazon is the undisputed leader in the global smart speaker market with 10.4 million shipments during the July-September period. Data gathered by Strategy Analytics shows Google came in second place with 8.1 million shipments for the period while Baidu is third with 5.4 million.
Alibaba managed a respectable 4.3 million shipments while Apple was the fastest grower, increasing its shipments by 92% compared to 2020 and reaching 4 million units. Xiaomi rounds out the top-six ranking with 2 million smart speaker shipments. A total of 39.3 million smart speakers were shipped through three quarters in 2021 which is a 10% increase compared to 2020.
| Company | Q3 2021 Shipments (in million) |
Q3 2021 Market share |
Q3 2020 Shipments (in million) |
Q3 2020 Market share |
Yearly change |
| Amazon | 10.4 | 26.4% | 10.3 | 28.9% | 0% |
| 8.1 | 20.5% | 6.8 | 19.1% | +18% | |
| Baidu | 5.4 | 13.6% | 4.7 | 13.1% | +15% |
| Alibaba | 4.3 | 10.8% | 4.5 | 12.7% | -6% |
| Apple | 4.0 | 10.2% | 2.1 | 5.9% | +92% |
| Xiaomi | 2.0 | 5.1% | 2.1 | 5.8% | -3% |
| Others | 5.2 | 13.3% | 5.3 | 14.7% | 0% |
| Total | 39.3 | 100% | 35.8 | 100% | +9.7% |
Amazon holds over a quarter of the market with its 26.4% share while Google is now standing at 20.5% which is up from 19.1% in Q3 2020. Baidu is the third leading brand by market share with 13.6%, Alibaba (10.8%), Apple (10.2%) and Xiaomi (5.1%) are next in line. Strategy Analytics named Google’s Nest Mini the best-selling smart speaker of 2021. Apple’s HomePod Mini and Amazon’s fourth-generation Echo Dot are the other top sellers.
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Reader comments
- Hemedans
- 22 Dec 2021
- CMN
If its speaker just dont connect it to wifi, use it as bluetooth speaker, their tablets its easy to remove bloatware and install playstore.
- Mr. Kroniks
- 22 Dec 2021
- Trp
Totally agree.
- Anonymous
- 22 Dec 2021
- mA{
Of course, because you pay with the information that Amazon is recording from you. If necessary is even tracking you or anyone passing by. People have forgotten that the real communication is to talk with people, not objects.
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