Apple brings new pricing and equalization tools to the App Store

Apple is bringing more app pricing options to developers starting in Spring 2023. The lowest supported price point will be $0.29 while the highest price point is now $10,000. Devs will also gain the ability to define price per storefront across 45 currencies in 175 territories. Apps and subscriptions will now be able to increase by $0.10 up to $10 and by $0.50 between $10 and $50 and etc.

App Store new price flexiblity options

Starting today, developers with subscription-based apps will be able to manage currency and taxes across different storefronts with the option of selecting a local storefront and then automatically generating prices across other countries and currencies. The pricing by storefront feature will expand to all apps in Spring 2023.

For developers distributing their apps around the world, the App Store’s global equalization tools have given them a simple and convenient way to manage pricing across international markets. Today’s enhancements expand upon these capabilities, allowing developers to keep their local currency constant in any storefront of their choice, even as foreign exchange and taxes fluctuate.

Another new feature is the ability to price apps and subscriptions beyond the standard $0.99 value with new options like $0.90 and $1.00 which will be useful for managing bundles and annual plans. In addition, developers will be able to set territory pricing for their apps and subscriptions which will guarantee that their products won’t be impacted from the App Store’s automatic price adjustments.

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