Apple bets on cuteness with the new Portrait mode ads

Yordan, 14 February 2017

Apple launched two new 15-second video ads on YouTube and we expect to see them soon on TV. They focus on the Portrait mode in the iPhone 7 Plus.

The main protagonists in the two videos are a dog and a little boy. The spots compare normal photo with Portrait photo and go for some cheeky wordplay as a punchline for the mode which we’ll let you see for yourself at the videos below.

Apple iOS

Reader comments

FH
17 Feb 2017
6XR

Portrait mode, a feature? What? Using it on an HTC M8 for last 3 years and then I can control the what and how much to blur. I can even 'Portrait' a picture anytime afterwards well. This (iPhone) only seems to work with what software will offer and y...