Apple could buy Perplexity AI, internal sources say
According to Mark Gurman's internal sources, Apple's executives are discussing the possibility of acquiring Perplexity AI, an AI-powered web search engine that has gained traction in the last year or so.
However, the discussions are at an early stage, and Apple's mergers and acquisitions chief is overseeing them, along with executives at Apple's AI department. So, it's too early to tell whether the two companies will reach a deal.
In fact, when asked for a comment, a Perplexity spokesperson said they have no knowledge of any current or future discussions on the matter.
Even if Apple decides to acquire Perplexity AI, it will have several hurdles to overcome. For instance, the company is currently valued at $14 billion, which would be its biggest investment to date. Also, Perplexity is already in advanced talks with Samsung to integrate some of its features into Samsung's ecosystem.
Related
Reader comments
- ioo
- 23 Jun 2025
- SH7
SandboxAQ Announces ‘SAIR’ Open Dataset for Drug Discovery https://insidehpc.com/2025/06/sandboxaq-announces-sair-open-dataset-for-drug-discovery/ the power of open source, still stuck install linux
- Zadrigo
- 22 Jun 2025
- nUk
Still doesnt change the fact that past a certain point certain companies cant create anything useful any more and keep buying other companies that actually innovate. And the more they are overrated, the more money at disposal for the acquisitions. ...
- Edward Coventry
- 22 Jun 2025
- mp2
Firms should be in a constant arms race, each trying to improve their products and prices to beat their competitors. Instead, the bigger older one just buys out the newer innovative one, because it threatens their business. That's not innovation
Samsung
OnePlus
Infinix
Samsung
Samsung
