Apple has begun rolling out HDR 4K content on iTunes and upgrading old purchases

Ricky, 15 September 2017

In anticipation of the launch of pre-orders for the iPhone 8, Apple Watch Series 3, and Apple TV 4K (which occurs tonight at 3AM (EST) (or 12AM PST), Apple has already begun rolling out new content with support for 4K resolution and HDR video with higher dynamic range.

In addition, Apple is upgrading iTunes customers’ previous purchases of video to 4K HDR format, which is has promised to do so, free of charge. All the new iPhones announced this week support HDR video, and the new Apple TV 4K supports both the higher resolution and HDR video, along with Dolby Vision support.

You likely won’t see all your favorite shows and movies flip to 4K HDR just yet, Apple is gradually doing this well ahead of the new phones’ release date of September 22.

Who is up late for iPhone/Watch/TV pre-orders? What did you order?

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Reader comments

  • Anonymous

1080 display is good enough and saving energy, even 2k display is still way better, 4K display is overkill because people won't watching 4K display too close, people won't see the difference and details with naked eye why making 4K display? Oh! ...

  • Anonymous

Why is it such a problem for you to understand that this move was meant for Apple TV 4K? Lol you're not representing your groups IQ very well I can tell you that. On top of that, Apple has announced that 4K content will cost the same as previous cont...

Dude Im in India and I have 2Mbps speed(download speed 200kbps, upload 0.15kbps) and it costs me monthly 24USD...Can you believe that? You are so lucky to be born in those countries...