Apple hits record Q4 as Services revenue climbs to all-time high

Apple reported its financial results for the quarter ending on September 27, 2025 and Cupertino welcomed several new records. Total revenue stood at $102.5 billion, which is an 8% increase compared to the same period last year. Profits stood at $27.5 billion, while earnings per share jumped to $1.85, which is up 13% on a yearly basis.

Apple, FY25-Q4 Financial Statement

Thanks to strong demand for its iPhone 17 series, iPhone revenue reached a new record of $49.02 billion. This amounts to a 6% increase in revenues compared to the iPhone 16 series, but the 17 models and the Air were only available for eight days before the Q4 close, so their actual figures will be better reflected in Apple’s Q1 2026 financial report.

In addition, earnings from the Services sector, which includes the App Store and all subscription-based services, saw an all-time high revenue of $28.75 billion.

Mac revenue hit $8.73 billion, which is a 13% jump compared to last year, despite no new Mac release during the period, as the M5 MacBook Pro will be better reflected in the Q1 2026 report. There was no major change in iPad revenue, which sat at $6.95 billion. The Wearables, Home and Accessories category is now valued at $9.01 billion.

Looking ahead, Apple expects a strong holiday season with revenue projected to grow between 10-12%. At the same time, Cupertino estimates that it will have to cover $1.4 billion in tariff-related costs during the holiday period.

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