Watch the Apple iPhone 17 series announcement live here

Sagar, 09 September 2025

Apple is hosting its "awe dropping" event today, which will begin at 5 PM UTC. The event will be livestreamed on Apple's official website, but you can also follow it with us by tuning in to the stream below.

The biggest star of the show will obviously be the iPhone 17 series, rumored to comprise the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. These are expected to be joined by the Watch Series 11, the Watch Ultra 3, and a new Watch SE.

Additionally, Apple is said to unveil the AirPods 3 Pro at the event.

We'll have complete coverage of the event on the website after it concludes, but in the meantime, you can read our rumor roundup of this event here to learn more about what to expect from it.

Reader comments

Valkyri
10 Sep 2025
y2g

I am excited for the iPhone 17 Pro Max, I will be switching from my Huawei Pura 70 Pro. I also have a Xiaomi Pad 7 for all android things :D

Anonymous
09 Sep 2025
Iby

Certified Apple hater here, watching Louis Rossmann since 2019.

Lister
09 Sep 2025
n1Y

That was probably the best lineup they've had in years. I suspect the Air will appeal to people who want to show off (shiny) but I can't see it having decent battery life. Don't put that thing in your back pocket! I see the site is ...