Apple launches “Shot on iPhone X” ad campaign in Australia

Yordan, 26 February 2018

Last month Apple released its first “Shot on iPhone X” adverts when it introduced selfies made with Portrait Lighting. Now the series were continued in Australia where the local Apple division showcased the iPhone X video recording capabilities during the first dance at a handful of different weddings.

The total of four videos include three 15-second clips and one full-minute video for TV purposes that celebrate the legalization of same-sex marriage in Australia last December.

The marriage between the couples Meg and Ann-Marie, Nick and Rob, and Antony and Ron are set to the song “Never Tear Us Apart” by INXS, covered by Australian singer-songwriter Courtney Barrett. The videos are not expected to hit other markets, so if you like to see them all, just head to Apple’s YouTube page.

The videos look amazing from a technical point of view, but there is a disclaimer “Additional app and hardware used”. What goes without saying is the producers used proper lighting and specifically selected subjects and backgrounds, and probably even threw in some Motion or FinalCut editing.

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Reader comments

  • ad

Gayyyyyyyyyy...such an abomination commercial and brand

  • Anonymous

Somehow your comment makes little sense...better wording is advised for future cases. As for its contents, if you haven't noticed, the comment sections of pretty much any tech sites are 40% fanboys who will swallow everything an OEM/dev throws at t...

  • AnonD-732843

You're absolutely right my man. apple is definitely catering to its target demographic because one thing apple does best is strip away more hardware and raise the price which really fits nicely with homo people because they love to be deprived ...

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