Apple shares 8 things to love about the iPhone 8 in its first ad

Now that the iPhone 8 and iPhone 8 Plus have finally become available to purchase in the first wave of countries, Apple is starting its big marketing push for its latest smartphones.

The company released the first ad for the duo today. It's basically a list of 8 things to love about the new iPhone 8 - a pretty quick and concise way of sharing what it thinks are the duo's main selling points.

In case you can't watch the video embedded above, here's what you're missing. Apple says the iPhone 8 is special because it has the most durable glass ever in a smartphone, the new Portrait Lighting mode for pictures, wireless charging, the most powerful and smartest chip, a better camera, water resistance, a new Retina HD display (although the only new thing here is the True Tone support), and augmented reality functionality. 8 standout features for the iPhone 8, in fact.

Earlier today, the handset was put through a torture test assessing its durability, and it's also already been torn down, receiving a pretty average repairability score. Its camera is the second best in any smartphone ever tested by DxOMark, while the iPhone 8 Plus' is the absolute best.