Apple talks privacy in latest video ad

George, 26 October 2019

Apple's posted a video to its YouTube channel highlighting the company's commitment to privacy when it comes to the iPhone. The video takes place at night (because that's when private things happen) and starts with a cityscape which leads up to the phone in your hands.

Apple points out that your smartphone holds more personal information than you have in your house, and that you alone should be able to access that. And even if one does wonder just how useful their heart rate after a run could be to another person with malicious intent, the point stands - it's your personal data, you should choose what to do with it.

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Reader comments

Like Eric Snowden said iPhone is better than Android on privacy but not that special

Nah I think exposing the competition that everyone thinks is all 100% safe from hacking/tracking/spying would be the smarter marketing decision. This is why you don't work at any important company.

  • finophile
  • 28 Oct 2019
  • 52G

I guess you've noticed that after this long they haven't, and perhaps what we regard as bugs they regard as feature windows...

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