Apple to offer bundles for its most popular services this fall

Michail, 13 August 2020

Online services represent an increasingly bigger chunk of Apple’s income and Cupertino may be looking to offer bundled plans of its most popular digital subscriptions to its consumers starting this fall alongside the iPhone 12 series.

According to a new report from Bloomberg, Apple is preparing a tiered bundle service of its Music, TV, Arcade, News, iCloud storage alongside an all-new fitness subscription service under the “Apple One” moniker. That’s the internal code name for the project though, so the final product may be called differently.

Apple rumored to bring bundles of its most popular services this fall

Based on the report, there will be at least four tiers with the cheapest one offering Apple Music and Apple TV+ in a single package. The step above will reportedly add Apple Arcade to the mix while the most expensive tiers will bring Apple News+ alongside an unspecified amount of iCloud storage and the new workout app. Codenamed “Seymour” Apple's fitness app will reportedly bring virtual fitness classes to your devices that you can follow along.

The end goal of the bundle program is to offer more attractive aggregate prices to users compared to the individual subscriptions for each service. In addition, the bundles will be compatible with Apple’s Family Sharing system.

Apple rumored to bring bundles of its most popular services this fall

The report also mentions that iOS 14 will be able to determine your most-used Apple services and would automatically suggest one of the bundles for you.

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Reader comments

  • nope

no thanks!!

Apple is late to the game, Google, MSFT and especially AMZN has a well rounded monthly subscription. Apple TV is meh, iCloud is expensive, apple music is the only excellent service Worth anything in the bundle.

$45 -$90 a month after paying $75 a month for the mobile! Great initiative! I won’t for sure subscribe any of these except always existing iCloud.

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