Apple touts iOS security and recycling efforts in latest iPhone ads

Apple’s latest “That's iPhone” ads are out, highlighting the superior security features of iOS devices as well as Apple’s dedication to protecting the environment. The first two clips highlight the App Store approval process for each app as well as iMessage’s encryption features while the third one focuses on the recycling of toxic materials from iPhone components.

The App store ad highlights Apple’s strict guidelines for app submissions. Each app is reviewed to ensure that users will not fall victim to malware. In addition, Apple claims it even goes through all update versions to make sure they are reliable and free from offensive material.

iMessage is one of Apple’s greatest hits and the company is known for its efforts in encrypting user data. The ad reconfirms this by showcasing a puzzle-like set of tiles simulating the encryption process.

The last ad focuses on Apple's approach to iPhone material recycling. Apple is known for its dedication to narrow down its ecological footprint and that is evident in the attention to the tiniest details like extracting 0.83 grams of tungsten metal from used iPhones.