Canalys: Baidu takes second spot in worldwide smart speaker market for Q2 2019
According to the latest report from Canalys, Chinese search giant Baidu is now the second leading smart speaker vendor in the world, trailing only Amazon. The company which only sells its devices on the local Chinese market grew from a 0.7% market share in Q2 2018 to a sizeable 17.3% now, translating to a staggering 3,700% annual growth.
The smart speaker market as a whole grew by 55.4% during the April - June period resulting in 26.1 million units shipped worldwide. Out of those, 6.6 million were from Amazon and its Echo line, Baidu secured 4.5 million shipments while Google pushed out 4.3 million devices. Alibaba and Xiaomi round up the top 5.
Baidu’s success relied heavily on its Xiaodu series of speakers and aggressive marketing in China. Local network operators incorporated Baidu’s products in appealing offers to their customers which also contributed to the growing sales figures.
That also means other Chinese players have an opportunity there, if they can match the aggressive marketing stance of Baidu. - Cynthia Chen (Canalys)
The US is no longer the focal point for smart speakers as it saw 6.1 million shipments while China stood at 12.6 million shipments. Google and Amazon are now focused on expanding their presence outside the US as more than half of their smart speakers during Q2 were shipped to foreign markets.
Their success will rely on their ability to invest heavily in marketing and bring out more affordable offerings. The top vendors will continue to experiment with varying price points and form factors heading forward in a bid to offer consumers appealing offerings.
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