Canalys: Global smartphone shipment down 10% in Q2, Transsion is now a top-five vendor

Global smartphone shipments during the April, May and June months totaled 258.2 million units as per the latest Canalys Smartphone Market Pulse report. The figure represents a 10% decline compared to the same period last year. Despite the sixth straight quarter of negative growth, global smartphone demand is slowly rebounding thanks to industry-wide inventory reductions and rising regional market demand.

Samsung was once again the leading smartphone brand in terms of shipments for the quarter with 53 million shipments and a 21% market share. Apple came in second with 43 million shipments and a 17% market share while Xiaomi rounded out the top three with 33.2 million shipments and a 13% market share.

Oppo had 25.2 million shipments and a 10% market share while Transsion which holds the Infinix, Tecno and iTel brands moved into fifth place with 22.7 million shipments and a 9% market share. Transsion’s rise in emerging markets and strong sales across the Middle East, African and Latin American markets solidified its position as a top-five smartphone brand. Transsion is also the only brand with a positive annual growth of 22%.

Looking ahead, Canalys analysts predict a moderate decline in smartphone demand continuing in the second half of 2023. The business environment is expected to improve and vendors that are able to balance long-term structural changes will prevail.

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