Counterpoint: COVID-19 affects Q1 smartphone sales in Europe

Ro, 03 June 2020

According to European market research done by Counterpoint, COVID-19 has caused 7% market decline in Q1 2020 compared to Q1 2019 and about 23% decline compared to the last quarter. Western Europe took the bigger hit with 9% on average while Easter Europe experienced about 5% fall.

Counterpoint: COVID-19 causes 7% average decline in sales in Europe

The pandemic has led to lengthening the update cycles of the consumers. Italy took the biggest hit with 21% decline compared to last year's Q1. But the pattern across Europe was pretty much the same - online retailers were able to offset the negative impact with more aggressive online sales schemes while the offline stores suffered quite a bit due to store closures. Interesting to note that the Russian market has seen a small 1% decline as it was barely affected by the time the quarter concluded.

As far as manufacturers go, Samsung holds the lead with 29% market share with just 2 percentage points decline while Apple has seen a 1pp increase to 22% market share. Huawei follows but lost a low of ground, while Xiaomi has grown to 11% from just 4% in 2019.

Source

Reader comments

Anonymous
08 Jun 2020
FXM

who would look at new phone with the chinese virus spreading

stikoz
04 Jun 2020
MtE

Of course... no need to brag with the latest model when you're locked down at home :) Maybe you also rather use your tablet, computer or watch tv when not "on the way". Physical shops are closed and many people have to deal with less money... a lot o...