Counterpoint: Samsung remains on top in Europe for Q3 2021, but the lead is shrinking

Yordan, 04 November 2021

Counterpoint Research has posted its report on the smartphone market in Europe during the third quarter of 2021. The data reveals that Samsung is still the market leader, but it's losing ground and could be challenged in the near future.

Xiaomi jumped in second, with a 51% yearly growth - not the most percentage-wise, but the most in volume, despite taking a big hit in September due to significant component constraints.

Counterpoint: Samsung remains on top in Europe for Q3 2021, but the lead is shrinking

Samsung has recovered from the supply issues from earlier in 2021, but results could’ve been terrible if it wasn’t for the popularity of the foldable Galaxy Z Flip3, “particularly in Western Europe”. Apple saw a yearly and quarterly increase, boosted by the launch of the iPhone 13 at the end of the quarter. The iPhone 12 arrived in early Q4 2020, skewing the overall numbers.

The Oppo growth of 112% is mostly due to the merger with OnePlus under the entity Oplus.

Huawei and Honor took a hit, but the latter is expected to return on the horizon after the Honor 50 launch with Google services - the first phone of the brand with GMS in two years. Huawei, on the other hand just launched the nova 9 in an attempt to arrest the decline.



Reader comments

  • Malaysian
  • 07 Nov 2021
  • fI{

should make a tablet better than iPad. Here many sales agent and insurances agent uses it. Samsung Amoled Tablet 10.5" 60Hz + S Pen + 12gb/512gb + 5G Whatssap, Phone Camera Set up from TabS6 is sufficient. RM1.5k to RM2.5k it ca...

  • Samsung fan
  • 05 Nov 2021
  • f}I

Samsung we need this phone and A23 before A33. 1. Display size below 6.2 inch and no need brick size. 2. Only 2 rear camera with one front camera. 3. Battery 5000mah. 4. No need paper works but need head phone. 5. OLED , TFT display tech. ...

  • AnonD-731363
  • 05 Nov 2021
  • SH3

Poor Huawei. This happens when certain clueless people force stop them based on rumors and lies. Even they dropped to such low numbers they still making best phones with best camera and most features also a self confident OS without tons of bloat...

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