Disney Plus rate hikes confirmed, ad-supported tier coming December 2022

Enrique, 11 August 2022

On Wednesday, Disney held its Q3 FY22 earning webcast where the world-wide entertainment company announced that its Disney Plus subscription service would see a price increase later this year. Hulu and ESPN Plus – two other Disney-owned streaming services – would also see rate increases.

Although Disney is increasing the pricing of its services (from $7.99 to $10.99 per month), it will be adding an ad-supported tier for $7.99 per month. Hulu will go up from $6.99 to $7.99 for the ad-supported tier with the ad-free version going from $12.99 to $14.99. ESPN Plus is going from $6.99 to $9.99.

 Disney Source: Disney

Disney Plus and Hulu’s price increases are going into effect on December 8 – on the same day the Disney Plus ad-supported tier will launch. Meanwhile, ESPN Plus’ new price change will go into effect much sooner, on August 23.

During the earnings call, Disney CEO Bob Chapek said that its ad tiers will have “lower ad load and frequency to ensure a great experience for viewers”. Disney also won’t run ads on kids’ profiles.



Reader comments

  • real majority
  • 12 Oct 2022
  • Y6Q

As the rates go up to avoid ad supported viewing, supposedly also the viewers more choice, how about giving us the choice of opting out of ANY of the viewing choices/categories we are given? I mean, if we don't want to watch a particular categor...

Price hike seems pretty substantial. Guess I'll unsubscribe. I had youtube premium, I had netflix... I wonder what to try next...

  • movieman
  • 14 Aug 2022
  • pdH

if adds or commercial, i quit at once. i use stream cchannle only bcoz i dont need watch commercial junks. if with and without commercial price is too big, i quit also. different price must be low. i can live without them.

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