Facebook unveils live video broadcasts for celebrities

Today Facebook has announced a new feature. This one is going to be exclusive to celebrities, though. Starting today, verified athletes, musicians, politicians, and "other influencers" will be able to share live video with their fans.

This will happen through Facebook Mentions, the special app designed just for celebrities. Obviously though, you won't need a special app to watch said live video broadcasts from your fav celeb - they will show up in your News Feed on the Facebook website and in all of its mobile apps.

This being Facebook, you can like, share, and comment on the live videos as they're being broadcast. You also see when your friends or other public figures start watching a stream. And if you don't catch the live broadcast, you'll be able to watch any such video later on the specific celeb's page.

The first famous people to take advantage of this new feature will apparently be Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, and Michael Bublé. At this point it doesn't look like Facebook has any plans to let everyone broadcast live videos - it's celebrities only for now.

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