Facebook will now also take account of time users spend reading stuff clicked from News Feed

Himanshu, 22 April, 2016

In an effort to further improve its service, Facebook has yet again updated it News Feed ranking algorithm. The social networking company says that the algorithm will now also take into account the amount of time users spend reading/watching stuff they click from their News Feeds.

"We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook mobile browser or an Instant Article after you have clicked through from News Feed," Facebook said in a press release.

"We will not be counting loading time towards this — we will be taking into account time spent reading and watching once the content has fully loaded. We will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially."

The update has started rolling out, with the company saying that the process will take a few weeks to complete.

Source

Online services

Reader comments

AnonD-345931
23 Apr 2016
Kh2

I really like Facebook and Instagram. Use both of them a lot. But there privacy system is by far the worst I've ever encountered. I mean posts that you've like or commented on actually show up in other peoples' newsfeed and don't even get me started ...

123
22 Apr 2016
UD{

to those people who really hated FACEBOOK, it's not our fault if you were born to have an "uglyface". damn you people why so insecure for THUS still uses active in their fb account!