Fitbit's Blaze smartwatch is now available for purchase

Unveiled at this year's Consumer Electronics Show (CES) in January, the Fitbit Blaze smartwatch is now available for purchase. The wearable device, which carries a $200 price tag, was up for pre-order until now.

The watch is now listed on major US online retailers including Amazon and Best Buy. It comes with a choice of Black, Blue or Plum wristbands, although you can also purchase leather straps in three different colors for $100 each and a stainless steel bracelet for $130.

In terms of functionality, the wearable offers heart rate monitoring, all-day activity and sleep tracking, music control, as well as call, text, other alerts. The company claims a 5-day battery life for the smartwatch.

Source (Amazon) | Best Buy