Gurman: Apple is launching its mixed reality set before WWDC ‘23 in June

Yordan, 09 January 2023

Apple is expected to launch its mixed reality headset this spring, corroborated Mark Gurman in his Power On podcast for Bloomberg. The expert said Cupertino is on track with an announcement before WWDC, which usually takes place in June.

Such a schedule would mean the AR/VR wearable is still launching no earlier than fall 2023, which may or may not coincide with the new iPhone launch.

Apple AR headset sketch (Image: The Information)
Apple VR headset sketch (Image: The Information)

Apple is already developing an operating system called xrOS and a number of “high-profile software developers” have early access to bring the first wave of third-party apps.

The product is likely to be called Apple Reality Pro and will be initially marketed toward businesses, developers and power users.


Reader comments

And people will still buy it even with the crazy price

  • Anonymous
  • 09 Jan 2023
  • xyB

It's Apple, so the design and price tag will be high, but realistically what will be their killer app to make this shine? Facetime calls in VR with animoji cartoon caracters? Yeah, that worked so well for Meta, should be even worse for App...

  • oh
  • 09 Jan 2023
  • G6m

I hope it`s cheaper than Varjo XR-3

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