Here's when Apple is most likely announcing the iPhone 17 family

Vlad, 15 July 2025

Apple unveils new iPhones in September, so it stands to reason to expect the company to do the same this year. But when exactly in September?

Bloomberg's Mark Gurman, a man always having some sort of insider Apple information, thinks he has the answer. He thinks the iPhone 17 family will be launching the week that commences on September 8.

iPhone 17 family dummy units

The event could very well take place on September 8, which is a Monday, or September 9, or September 10. The company never holds events on Fridays and it's avoided association with September 11 for obvious historical reasons.

So those are the three options, Apple just has to pick from them. This year we'll see the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the Air replacing the Plus model in the line, that so far has been the worst seller. If the Air can improve upon that, then it will be a success for the company even if it doesn't break any sales records.

Source | Image source

Reader comments

miniphoneglazer
08 Aug 2025
pGH

I'd love to see an iPhone 17 mini, which inherits the body of a base 17 for example, but in miniature, same thickness, dynamic island, minimal screen bezels... an A19, even an A18 to lower costs... Add a 2700-3000 mAh battery, make it 5.6-5.8 ...

Anonymous
02 Aug 2025
Cxp

I'll laugh all the event. Never liked apple ( even I own a 12 mini and mac air, I can't stand them) So I'll join . Between the ridiculously big and heavey pro max., over expensive all of iphone price hikes, tariffs, and the 1600...