HMD's Head of Marketing on Nokia launches, plans for the future

Peter, 20 March 2017

HMD’s Head of Marketing for Eastern Europe confirmed the launch dates for Nokia’s relaunch on the Old Continent.

The new Nokia phones, including the Nokia 3310, will arrive from mid-May to early June.

The 3310 feature phone will be available from both carriers and retailers. The exec did warn that prices may be different from those HMD announced at the MWC, depending on local VAT. For example, Germany has one of the lowest rates at 19% while Hungarians pay 27%.

Anyway, the marketing director says HMD has lofty goals - it wants to get the Nokia brand back into the Top 3, elbowing out Apple, Samsung, Huawei along the way.

You can watch the whole interview here but note that it is in Croatian and YouTube doesn’t have subtitles yet.

Thanks for sending this in, Themightym!

Source

Nokia Android

Reader comments

thgun2
23 Mar 2017
95q

When will people get this! Nokia is name only. Nokia as a company no longer exists. HMD is the company now using the Nokia brand name. Your al in denial. B-D

AnonD-398950
22 Mar 2017
83c

I think they can be maybe in top five within 2 or 3 year. They start with this low end devices of course, but in time it be more high end devices to. The priority during the coming months I suppose will be to make deals with carriers and distributi...