HTC to introduce half as many smartphones this year

Yordan, 13 January 2017

HTC released HTC U Ultra and HTC U Play yesterday, but it's not done with the announcements. It was later revealed that the company aims to halve the number of devices it releases in 2017 compared to 2016.

In an interview, Chialin Chang, President of Smartphone and Connected Devices Business said HTC is aiming to launch 6-7 phones and said that way the company will focus on its smartphones’ core features.

One of the main features we saw yesterday was Sense Companion - a virtual assistant that combines Google’s Awareness API and third-party data. In order to work properly, the device learns your commuting pattern, dining preferences and app usage habits and starts recommending alarms, gives a heads-up about the weather outside and other useful quirks that Google Now already has for more than a year.

U Ultra users also get a secondary display that works specially for this type of notifications or if you want extremely small third-party app icons. The executive put it this way:

We are not trying to emphasize AI, we are trying to emphasize companionship.

For the remainder of the year HTC is expected to launch a few Desire devices for the “fun and affordable” markets. Also we should expect a true flagship in 2017, though the name HTC 11 is not on the table.



Reader comments

Couldn't agree more with you.

  • Anonymous
  • 15 Feb 2017
  • pJ9

I mostly love my HTC 10. The active screen cover is such a good idea, being able to swipe calls, reminders and alarms. Powerful and capable.

  • AnonD-534467
  • 28 Jan 2017
  • nDA

WTF is wrong with you people?I think there are too many kids posting around here.HTC made just 2 mistakes,but this two mistakes were critical because of the crowded market.I am talking about m8(more or less) and m9.HTC defined the android market,they...

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