IDC: Huawei is no longer a Top 5 smartphone company in China

Yordan, 27 July 2021

IDC has released its quarterly analysis of the smartphone market in China, and the numbers are great for all major companies that are not named Huawei. According to the data, vivo has become the best-selling brand for Q2 2021, followed by Oppo, Xiaomi, Apple, and the now-independent Honor.

The overall market shrank on a yearly basis, mostly because of the hit Huawei has taken on its smartphone business. The former leader is now part of the “Others” group which sold half the units they did last year around.

Company Q2 2021 Sales
(in million)
Q2 2021
Market share
Q2 2020 Sales
(in million)
Q2 2020
Market share
Yearly change
vivo 18.6 23.8% 15 17.1% 23.6%
Oppo 16.5 21.1% 14.1 16% 17.3%
Xiaomi 13.4 17.2% 9.1 10.4% 47%
Apple 8.6 10.9% 7.3 8.3% 17%
Honor 6.9 8.9% 12.9 14.7% -46%
Others 14.1 18.1% 29.4 33.5% -51.9%
Total 78.1 100% 87.8 100% -11%

While the Top 4 companies all increased their volume of sales, Honor sold around half the units it did back in 2020, simply because there weren’t any new phones to sell - it had a total of five devices available for sale, while competitors like vivo, Oppo, or Xiaomi each had over 30 different choices for customers to choose from.

IDC China Research Manager Wang Xi has revealed innovation is no longer the driving force in the midrange and high-end business, and companies are now competing to provide a favorable brand image that users can relate to, instead of going into a product battle which company has the best software and hardware.

Source (in Chinese)


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Reader comments

Same with you, been using since P9 when they release monochrome camera that I like so much, P30 is my last huawei till got stolen too, lol, And I still missed it bec ause the phone quality is outstanding, especially it camera, And I hope har...

  • Rav

What a shame. Every Non western country must learn from this bully behaviour of the west. Huawei was one of the best if not the best Android phones. It’s strange a country that kills your countries’ phone company by unfair means openly, has its own i...

  • Anonymous

Very right...it's all about the international politics.i was using Huawei 2019 pro before it got stolen,but I would have gotten another Huawei device but because of the google play service that they were denied,I had to change to Nokia 6.2

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