Independent Strategy Analytics survey shows the Sony Xperia XZ3 has the best display

Peter, 31 August 2018

Sony has once again tapped Strategy Analytics to conduct an independent testing of the Xperia XZ3 screen. That’s the new P-OLED screen with 1,440 x 2,880px resolution.

For the competition, SA gathered what it considered the leading phones on the market. Here’s the roster below. Note that the testing was done between August 21 and 23 so the Galaxy Note9 was not available yet.

Sony Xperia XZ3 Samsung Galaxy S9 Apple iPhone X
Sony Xperia XZ3 • Samsung Galaxy S9 • Apple iPhone X

Sony Xperia XZ2 LG V30 Huawei P20
Sony Xperia XZ2 • LG V30 • Huawei P20

Here’s what the 202 consumers that participated saw. The devices were concealed to eliminate preconceived notions, the brightness was set to maximum (auto brightness off), the image settings were left to default and the test pictures and video was shown simultaneously.

The consumers were shown photos and videos and the Venom movie trailer on YouTube (in standard definition for some reason). Then they were asked to rate each screen on Brightness & Clarity, True life colors, Contrast, Sharpness & Definition and Vibrancy.

Independent Strategy Analytics test shows the Sony Xperia XZ3 has the best display

The end result is an overwhelming victory for the Sony Xperia XZ3 – 70% chose it as the best display, followed by the iPhone X (13%) and LG V30 (9%). Interestingly, the old Triluminos display on the Xperia XZ2 barely got 3% of the vote (why wasn’t the XZ2 Premium included?).

Here’s the breakdown of the votes in each category:

Brightness & Clarity True to Life Colors Contrast Vibrancy Best Overall Display Quality
Brightness & Clarity • True to Life Colors • Contrast • Vibrancy • Best Overall Display Quality

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Reader comments

  • Peter H

Sony have been producing some of the best smartphones on the market for years now, The thing is that while other manufacturers have been out there trying to re-invent the wheel with trendy gimmicks, Sony has mostly dedicated itself to making s...

  • Slayer

Oh dear! You Sony haters simply never quit! Good luck finding phones with a head phone jack outside of LG and Samsung. By the way, rumour is Samsung will also be ditching the jack in 2019. I am sure there will be mid rangers that suit your pocket!

  • Omega

I dunno man, Sony has been getting really bad treatment for quite a while now, most test only show their specs on the decent side, the competition is really throwing Sony to the curb, as of 2018 Sony has had a rather poor showing, especially with cri...