iPhone SE helps Apple to decent smartphone sales in China in April

Ro, 22 May 2020

According to the most recent market research, Apple is continuing its recovery in China following the COVID-19 outbreak. The company was able to make around 3.9 million sales in April with about 24% of those sales being iPhone SE.

iPhone sales doing okay in China mainly thanks to the iPhone SE

The April sales are up 160% compared to March this year but still down 60% compared to April 2019. The sequential increase doesn't come as a surprise because the country eased the measures and the market as a whole is showing signs of recovery. The overall smartphone sales are up 94% compared to March and the total volume is 40.8 million units.

It's interesting to note that some retailers are benefiting from the lockdown. China's Tmall, for example, sold 40% more iPhones in April compared to April 2019 and also have a 33% increase compared to March.

Apple's services are continuing to grow too - $1.53 billion spent on Apple Music and iCloud by the iPhone owners in April, which is about 7% increase from March.

According to analysts CINNO, the iPhone SE launched in mid-April, but still managed to account for 24% of the total iPhone sales in that month.

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  • Anonymous

They should have added a headphone jack and a DAC .

  • Anonymous

Bezels aren't a protected class.

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Bezelphobia

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