JD's 618 Shopping Festival in China breaks records, Honor phones ride on top

Peter, 21 June 2018

JD.com just ended its country-wide 618 Shopping Festival in China, which ran from June 1 to June 18 and took in a record-breaking CNY 127.5 billion (that’s about $20 billion). A big chunk of that was Huawei’s Honor phones.

The sub-brand was the top earner in terms of single day sales on June 18. Honor was also #1 in sales for the whole period of the 618 festival.

Honor has been doing great at the world stage too. It’s available in over 74 countries and the company expects to see a 150% growth outside of China.

The Huawei Honor 10 has over 1 million sales under its belt, over 100,000 of which are overseas. It’s a best seller on Amazon UK in the unlocked phone category. Huawei credits its success to starting sales immediately after the global launch.

On Single's Day last year (11/11), Honor took in CNY 4 billion ($627 million) in revenue from sales on JD.com and Tmall.


Reader comments

  • Anonymous
  • 22 Jun 2018
  • mx{

I have a feeling in a few years time, Honor will just as big as Huawei as they are now

  • Anonymous
  • 22 Jun 2018
  • knh

No wonder early this week Google announced $550M e-commerce deal this company.

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