Meta Drops “News” from Facebook’s News Feed in its latest rebranding

Enrique, 15 February 2022

On Tuesday, it was announced on the Facebook App’s official Twitter handle that the News Feed is being rebranded to just “Feed”.

In an email sent to The Verge, Facebook explained that this is “just a name change to better reflect the diverse content people see on their Feeds,” and that it shouldn’t “impact the app experience more broadly.”

Starting today, our News Feed will now be known as "Feed." Happy scrolling! pic.twitter.com/T6rjO9qzFc
— Facebook App (@facebookapp) February 15, 2022

Facebook is one of the most popular social network apps used in the world with about 2.89 billion monthly active users as of this month. The sheer size of the company means that conflict is inevitable. In recent months, Meta has faced scrutiny about its platform affecting teens’ mental health, and most recently it faced pressure from the EU due to the way it handled its European user’s data.

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Reader comments

Mafia Platforms Inc
18 Feb 2022
39y

This article is actually incorrect in its supposition that going forward, Fakebook's "News Feed" shall be simply known as "Feed". Sources close to Menlo Park state in keeping with Fakebook aim of gradually increasing tra...

Solun1
16 Feb 2022
0yR

Simply because people are interested in this news. Your comment proves it.

Barricade
16 Feb 2022
JDp

The Metaverse is coming, one way or another. I don't think it's a dumb idea or that it sucks. It's just that technology and UX needs to advance big time before it can be pulled off in a good way. He's early, but I do think h...