Microsoft thinks it's a good idea to put ads in your Windows 10 File Explorer

Vlad, 08 March 2017

Microsoft has been trying to make the concept of ads in operating systems acceptable for a while now, using Windows 10 as its testbed. We've seen lock screen ads, notification ads telling you that Chrome is eating your battery and you should switch to Microsoft Edge, and even some weird targeted pop-up ads for Chrome users informing them about Microsoft's Personal Shopping Assistant.

So by now you should have gotten used to this. That said, Microsoft is ready to take things to the next level - specifically, the Windows 10 File Explorer. That's a pretty essential app that we assume most people use on a day-to-day basis, so here's what you may be presented with the next time you launch it:

The ad has started showing up a lot this week, so you may have already seen it. Sure, Microsoft could say that this is simply 'promoting' the OneDrive cloud storage service, which incidentally also comes from Microsoft. But we'll just call it what it is: an ad. And a pretty intrusive one at that.

To get rid of it forever (since it may come back if you just click "Not now") you need to go to View > Options in File Explorer and turn off "Show sync provider notifications". And yes, as implied, the drawback is that this will turn off all notifications for all sync providers. There is however no other way to permanently kill the OneDrive ads. One of these days someone will invent an ad blocker for your operating system. We're almost there.

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Reader comments

Id rather have these ads to cover microsoft's lost revenues in releasing a new windows every few years than to have a new windows every few years!

  • AnonD-598677

i use original win 10 home single language with valid license, i just dont like the update while you do thing and make your system slow . btw window 10 too fancy

  • AnonD-598677

oh yes..window 7 , i forgot it..thats my favourite window

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