Netflix is now testing an AI chatbot to help you find stuff to watch
Netflix today announced it's introducing an AI chatbot into its iOS app as "a small opt-in beta". It will let you search for shows and movies "using natural, conversational phrases", the company says in its official press release, giving the example of someone telling the chatbot "I want something funny and upbeat".
Undoubtedly, if people use this, it will quickly become a mainstay of the Netflix app for both iOS and Android, and who knows, it might even make it to TVs.
Additionally, Netflix says it's "putting all the information you need to make an informed choice about what to watch front and center", with callouts like "Emmy Award Winner" or "#1 in TV Shows". Search and My List are also being moved to the top of the page on TVs since they're more noticeable there, and the recommendations on the homepage are becoming "more responsive to your moods and interests in the moment", whatever that means. The homepage also has "a clean and modern design that better reflects the elevated experience you've come to expect on Netflix".
On the mobile app specifically, "in the coming weeks" you'll see a vertical feed filled with clips of shows and movies to make discovery "easy and fun". You'll be able to tap to watch the whole show or movie immediately, add it to My List, or share it with friends.
Reader comments
- Balls of Steel
Chatbot wont help, there is not good films. Makne new House of Cards. Mike...Witcher like GoT!
- 21 hours ago
- T3u
Nothing wrong with what you said, the thing is that it's more convenient within the same app. And the learning it will gain thru people's questions will serve other users as well.
- 09 May 2025
- dZr
IMHO, these chatbots should be in voice-only mode. Otherwise, if I were to type questions, why would I type it there instead of google or chatgpt? Just my two cents.
- 09 May 2025
- 6Fi