Netflix will partner with Microsoft on ad-tier membership

Yordan, 14 July 2022

Netflix has been losing customers lately, and one of the measures to counter the trend it to offer them to come back with an even cheaper, ad-supported tier. Now we know this is happening, as the streaming platform revealed Microsoft will be its “global advertising technology and sales partner.”

Netflix will partner with Microsoft on ad-tier membership

In a press release, Greg Peters, COO and CPO at Netflix revealed that “Microsoft has the proven ability to support all the advertising needs” while working on an ad-supported offering. Microsoft also offered “the flexibility to innovate over time on both the technology and sales side”.

Mikhail Parakhin, President of Web Experiences at Microsoft added that all advertisements on Netflix will be available exclusively through the company’s platform. “Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory”, also reads the statement.

Netflix will partner with Microsoft on ad-tier membership

The companies revealed the partnership is still in its early days and there’s a lot of work to be done. Both Netflix and Microsoft assured they are “excited to work together” as they bring the new service to life, but did not reveal any particular timeline.

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Reader comments

Amazon dont need to play that much with pleasing everyone and pet every minority that shout about oppression every time they dont like something as they get money from amazon shopping. Disney and Netflix on other hand are dependent on social and poli...

Well that doesn't have potential to fail ...

Amazon is still fine making jokes about LGBT and not much feminism going on there, even with some movies about strong women etc. If they value their reputation and want people to switch to them, they will have to keep it that way. Disney is alrea...

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