New Samsung Gear S2 promo video is all about that rotating bezel

Today Samsung has outed a fresh new promo video for its latest smartwatch (and its first round wearable), the Gear S2. We'd call this an ad, but at over two minutes it's unlikely you'll ever see the full version on TV.

The new video is all about the rotating bezel that the Gear S2 features (unlike any of its competitors). Interestingly enough, the previous such commercial from the Korean company was also focused on the rotating bezel of the smartwatch, so it's clear that it thinks this is a big differentiating feature for its product.

This time around, though, Samsung's gone with a big, synchronized choreography to get the point across. With every turn of the bezel, an app comes to life, as you can see.