Microsoft Lumia 950 drops to £380 in the UK

02 February, 2016
Another week, another £10 off the Lumia 950 price.

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  • g
  • gatter
  • JHF
  • 02 Feb 2016

AnonD-137610, 02 Feb 2016If Microsoft continues doing business the way it has been d... moreThis comment worth a million./you see,Carol?!?Hahaha./True to the last alphabet.Thank you.

    • D
    • AnonD-81714
    • MRY
    • 02 Feb 2016

    Anonymous, 02 Feb 2016A right move.It's an expensive, mediocre phone on a dead platform. !!!

      • ?
      • Anonymous
      • w7n
      • 02 Feb 2016

      A right move.

        • l
        • leaf
        • prX
        • 02 Feb 2016

        It's an expensive, mediocre phone on a dead platform. Competition has already caught up on the camera quality so the phone doesn't really have anything special going for it. I wouldn't be surprised if Microsoft would decide to abandon the platform after the next line of phones.

          • ?
          • Anonymous
          • IBC
          • 02 Feb 2016

          Can I purchase Lumia 950 and ship to Canada? How much is the cost?

            • m
            • mir
            • thh
            • 02 Feb 2016

            Nice. I hope the price drops even more so I can at least use this as a back up phone. Hopefully its reliable enough.

              • ?
              • Anonymous
              • utt
              • 02 Feb 2016

              Waiting for Microsoft mobile to fall as well. They have made desktop OS miserable due to Metro crap and they are just using the general public as test mules for there egoistic experiment in Mobile. Let the desktop live free and let go of your ego M$!

                • V
                • Vic
                • 3sx
                • 02 Feb 2016

                Still very expensive. Converted to US dollars 380 pounds is around 545 USD which is not cheap at all and could be found at amazon at lower price. 300 pounds sounds like more or less acceptable price, considering lack of apps, mediocre battery life and still not finished OS. Every buyer becomes beta tester for his own money anyways, and to be honest I wouldn't mind to become one, but not at this price.

                  • D
                  • AnonD-137610
                  • pu6
                  • 02 Feb 2016

                  If Microsoft continues doing business the way it has been doing so for the last 5 years, since the release of Windows Phone 7, not only will have to keep on reducing the price of its handsets but in a while even if it starts to give them for free people won't want them. Just look at the Amazon Fire Phone which in the end it was almost given for free but none wanted one. For that situation, Microsoft has only itself to blame. Going back a few years, when Windows Phone 7 was still the main operating system for the Nokia smartphones of the time, Microsoft ditched any plans it might had until then of upgrading the flagship Nokia smartphones to the then new Windows Phone 8. By doing so, consumers lost their trust to Microsoft and thus when the time came to upgrade from Windows Phone 8 to Windows Phone 8.1 and then to Windows 10 Mobile very few believed them. In addition, both Apple & Google, which were the main Microsoft competitors, upgraded their iPhones and Nexus devices, for at least 2 years without ever breaking that practice. Thus consumers trusted both Apple & Google, that they would provide at least two major software upgrades to their smartphones, keeping them up to date from a security and software design point of view, without essentially turning them obsolete after just one or two years when their replacement was released (as was the case with the Nokia Lumia 900). Instead, Microsoft acting typically as a greedy multinational that is only interested in short term profit, continued to this day to price its flagship smartphones at the same price level as its main competitors, or even more in some cases, but without being able to match either their hardware specs or software features or having the same number of apps in their app store. This with its turn led to even more consumers either abandoning Microsoft or not choosing its products in the first place. In typical Microsoft fashion, as many of his predecessors had done numerous times in the past, its latest CEO decided to write down the investment in Nokia instead of either heavily subsidizing its smartphones from the beginning (selling them even below their actual production cost in order to make them more appealing to consumers since they couldn't compete on either hardware or software spec with the best the competition had to offer) or providing financial support to the developers (simply pay them) in order for them to start writing apps for Windows Phone. From a financial point of view, Microsoft with its $90 billion of cash reserves certainly had the necessary resources in order to buy itself a large market share of the smartphone market, keeping itself relevant in the post PC world. So, basically Microsoft instead of spending the money upfront in order to be one of the key players of the smartphone market it decided to simply write down one of its biggest investments in the smartphone space ever made by essentially withdrawing from the smartphone market since its current global smartphone market share is close to 1%.

                    • ?
                    • Anonymous
                    • sG%
                    • 02 Feb 2016

                    It's like all these retailers just want to get rid of them. I'll buy one once it reaches $100 or free.

                      • D
                      • AnonD-234961
                      • 95j
                      • 02 Feb 2016

                      I'll buy one for my museum at the $99 fire sale.