Apple's order reduction for iPhone parts extends into April-June quarter

16 April, 2016
30% reduction from the previous quarter carries into this one, Nikkei reports.

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  • ?
  • Anonymous
  • tSv
  • 17 Apr 2016

Hate me bitch!, 16 Apr 2016You see that! The downward trend of sales for iphones! See ... moreI wouldn't say "no one". There is a small segment of the market that wants a phone around 4.5 inches or less. Those people will buy this phone as it becomes available. However, sales will drop off quickly.

    • ?
    • Anonymous
    • tSv
    • 17 Apr 2016

    Anonymous, 16 Apr 2016Reduce the ridiculous prices!!!The out of line pricing is just part of their problem. Apple no longer produces the premium product that justifies the price. People now look at the choice of phones available and the iphone no longer stands out like it did 5 years ago. There are other phones with equal or better performance with more features.

    The iphone is terrible value for the money in today's market. The only way they reverse this trend is if they step up the quality, add features or drop the price.

      • C
      • Cold boy
      • jQE
      • 17 Apr 2016

      b0ne, 16 Apr 2016it begins..*ericsson syndromeEricsson syndrome lol Apple will never stop selling more phone they have 250 million 4" phones waiting to upgrade they will never stop beating their sales every year the htc 10 is also beautiful I'm not locked androidsheep or applesheep I like all phones

        • D
        • AnonD-1825
        • swb
        • 16 Apr 2016

        AnonD-491426, 16 Apr 2016"Same happening to phones which already happened for tablet... more"Have you seen or read about the current sales of both the Samsung Galaxy S7 and S7-Edge"

        Well its just released phone and it doesn't sell that well. IPhone selling two or three times more with half year phone.

        Biggest online shopping site in my country had nice place for S7 in first week, since that i haven't seen it top selling phone list in any day, iPhone has three places there almost every day. So it looks like after the most hardcore users have upgraded the sales already slowered a lot for S7

          • C
          • Christian
          • 0U@
          • 16 Apr 2016

          The iphone 6s is the culprit for this,because let be honest and say it for once.... Its the most blant,unremarkable and unimproved "s" we ever seen.
          Just to remind how innovative and bold was Apple not long ago:
          Iphone 5s
          -64bit processing (first)
          -fingerprint scaner (first perfectly implemented feature)
          -bigger pixels/brighter aperture (not first,but certainly best 2013 cam)
          -dual tone flash (first)
          -120/240 fps slo-mo video (first)
          All these features were bringed by the iphone 5s,and become the "norm" in smartphone world.It took up to two years some of these features to be implemented as it should in competing smartphones.Apple shows its game A with the 5s!
          What happened last time Apple?!?You were sleeping,or you think that your's customers are 'sheeps'?
          Iphone 6s over the 6
          -4K video recording (it was time)
          -Live photos?!? (c'mon ?!?!?)
          -3d touch (gimmick for now,and maybe forever)

          So noting strange if their sales is down.What were they think of?!

            • D
            • AnonD-473257
            • 6c6
            • 16 Apr 2016

            In my opinion, Iphone messing around with 5SE design, with so many new phone above 5", their trying to recycle old design

              • D
              • AnonD-213679
              • ELq
              • 16 Apr 2016

              IPhone are bought by Apple lovers they can't compete with Android on build diversity. But it's software is the main selling point. Android can't beat that.

                • D
                • Davood
                • L2m
                • 16 Apr 2016

                Remember Erricson, Nokia, Siemens, Panasonic, Sagem and here Iphone starts to follow, as i have said before SONY knows the game in electronics, lets wait and see

                  • b
                  • b0ne
                  • Smf
                  • 16 Apr 2016

                  it begins..*ericsson syndrome

                    • J
                    • JAck Cool
                    • v0q
                    • 16 Apr 2016

                    iPhone is just and right. That's why i keep buying every released series..

                      • D
                      • AnonD-491426
                      • uST
                      • 16 Apr 2016

                      AnonD-1825, 16 Apr 2016Same happening to phones which already happened for tablets... more"Same happening to phones which already happened for tablets, phones are so good already that there's no much reason to upgrade anymore, this same happened for whole phone industry." INDEED? lame excuse; and again, total, and complete deception! Did you, or should I say, Have you seen or read about the current sales of both the Samsung Galaxy S7 and S7-Edge? If you don't, do it now, and correct this post immediately. But if you already did, YOU, are a GREAT, BIG, LIAR!!

                        • D
                        • AnonD-491426
                        • uST
                        • 16 Apr 2016

                        AnonD-527006, 16 Apr 2016Hahaha :) iPhone SE is not for the mainstream... Wait for t... moreAhah! Do you know that your mighty crapple has just ordered 100 million AMOLED displays from the crappy Samsung, as you Apple Trolls call it? How is that. Any justification?

                          • D
                          • AnonD-527006
                          • t7%
                          • 16 Apr 2016

                          Hate me bitch!, 16 Apr 2016You see that! The downward trend of sales for iphones! See ... moreHahaha :) iPhone SE is not for the mainstream... Wait for their regular release dude.

                            • D
                            • AnonD-1825
                            • p77
                            • 16 Apr 2016

                            Same happening to phones which already happened for tablets, phones are so good already that there's no much reason to upgrade anymore, this same happened for whole phone industry.

                            People are going to use their current phones longer and longer

                              • ?
                              • Anonymous
                              • v0X
                              • 16 Apr 2016

                              Hate me bitch!, 16 Apr 2016You see that! The downward trend of sales for iphones! See ... moreBig screens dominate the market because no one bothered to put up a powerful small screen phone.

                                • d
                                • derick
                                • GAY
                                • 16 Apr 2016

                                Perfectly given...

                                  Everyone is waiting for the iPhone 7.

                                  Of course the main problem is: iPhones are expensive all around the world. If Apple lowers the prices theyll sell like hot cakes.

                                    • D
                                    • AnonD-507785
                                    • nF{
                                    • 16 Apr 2016

                                    AnonD-375420, 16 Apr 2016its normal since in september iphone 7 will be outIf that would be the case, they would rather increase the production numbers, to get ready for 7. I think recent bad marketing ideas from Apple could hurt them more, than some would like to admit. It's not like Apple is the only company, that reached this point. Nokia and HTC was there, then the fall came. To be honest Samsung is slowly getting to that point too. Like people before me said - there are many alternative, good quality devices, that can appeal to people these days. So the main selling point is gonna be the price for most, something that Apple fails to understand. Time will tell though. Who knows? I could be wrong.

                                      • ?
                                      • Anonymous
                                      • va7
                                      • 16 Apr 2016

                                      Reduce the ridiculous prices!!!

                                        • ?
                                        • Anonymous
                                        • 0U@
                                        • 16 Apr 2016

                                        AnonD-375420, 16 Apr 2016its normal since in september iphone 7 will be outIsn'nt normal.Iphone 7 sales will begin in Q4,while Apple reduce the production of the "s" since the Q1 as strange as it sounds.
                                        Maybe they are the best selling phones,but they also suffer from downward market trends.And besides that,this year "s" was the least compeling "s" for upgrade.