The latest three Samsung Galaxy S7 ads are a joy to watch

03 May, 2016
Gone is the tacky way that Samsung did its advertising, generally by mocking its competitors.

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Mkdc, 03 May 2016There is possible innovation and that is the real point we ... moreuhm, yea? ir blaster seems like not needed to waste space for that since people can make one for maximum 5$.

Current galaxy s7 is the best one so far, sure s5 has all these festures like waterproof. BUT dont forget it has old hardware as well 'worse' camera and etc. Removable battery sure would be better, but samsung wants to keep their good looking glass design, seems like they didnt figure out how to make removable back. Glass/metal is currently materials which makes phone Premium. Lg g5 lost all that hype because phone feels cheap, yes, its 'metal' but all phone is covered with plastic, which helps hide stripes on the back. I dont see any big inovation in lg, but thats very good that atleast one 2016 flagship has removable battery and not in a normal way but in modular way. Not many people would choose phone which has smaller battery + removable versus waterproof+big battery (s7 edge).

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    • AnonD-442781
    • pJm
    • 03 May 2016

    Mkdc, 03 May 2016There is possible innovation and that is the real point we ... moreThe g5 has a metal body of which up to 25% of the surface is paint. And it has gaps everywhere where dust can settle, there is also a huge gap for the magic slots which apparently widens and stuff over usage. They also use a cheap thin screen, if you press the screen too hard it starts to distort like some cheap Chinese phone.

    Those are just the problems with the body, but if you look at the phone it has worse battery, worse display, no Samsung pay, worse camera. Basically worse everything.

    Removable battery doesn't have as much value as you seem to think, most people never use it anyway.

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      • Mkdc
      • 5Mb
      • 03 May 2016

      Herodroid, 03 May 2016dude its not about the whole world inovation, its inovation... moreThere is possible innovation and that is the real point we should all focus. Look at the lg g5. A phone equally as powerful as the s7 but never lost its focus like samsung did for chasing and matching apple. You seem impressed by micro sd slot and water proof but you must have forgotten that the S5 had all of it two years ago and samsung crippled the s6 to make it look like the s7 is some kind of innovating smartphone (yes, some people are buying that innovative s7 idea -_- luckily, the majority of people are smarter than that) Did you know that the s5 had removeable battery and ir blaster that the s7 doesn't?

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        • Anonymous
        • 3I{
        • 03 May 2016

        Both the first and last are good. The middle one needs some work - some people won't grab that its the payment by phone (next to a terminal) thats the point.

          Mkdc, 03 May 2016Great improvements on ads by samsung. However, low light ca... moredude its not about the whole world inovation, its inovation for exact brand phones, obviously waterproof was already available on sony phones. But its a goal for samsung that they managed to put that on their phones. This is the whole point. Also bringing back sd card slot is one more victory. Though sd card was implemented years ago on other devices.

          There would be a massive hype if nexus would support micro sdcard, trust me.

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            • AnonD-263387
            • YQK
            • 03 May 2016

            I wish all smartphones had an ad like this, rather than taking a dig at their rival.

              Not a fan of Samsung but ads are really good specially the 1st one!!

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                • Gibby
                • Ixj
                • 03 May 2016

                AnonD-442781, 03 May 2016USB type c isn't going to become a necessity until a lot la... moreCorrect

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                  • AnonD-439997
                  • 649
                  • 03 May 2016

                  i don't think the last one is real

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                    • AnonD-234961
                    • ndn
                    • 03 May 2016

                    HJO, 03 May 2016i've just wasted my time to see these ads and i can say the... moreThe human eye aperture is F2.1 in the dark, while the S7 has an F1.7 aperture, so the S7 images do appear brighter than what a human sees. But maybe not that much brighter :)

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                      • Mkdc
                      • 5Mb
                      • 03 May 2016

                      Great improvements on ads by samsung. However, low light camera is the only real feature that is better than other smartphones. As we know, water proof has been done with sony xperia z many many years ago and mobile payment was already available in galaxy S6 (and of course, the first to make it mainstream, iphone 6)

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                        • HJO
                        • nDN
                        • 03 May 2016

                        i've just wasted my time to see these ads and i can say there is no joy here and the last one without a flash it's just fake.

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                          • Anonymous
                          • tx4
                          • 03 May 2016

                          apple ads always better.

                            The last one was the best :D

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                              • AnonD-314066
                              • qcI
                              • 03 May 2016

                              The first two were a little bit too lengthy but still good. The last ad was great and impressive.

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                                • AnonD-442781
                                • pJm
                                • 03 May 2016

                                Anonymous, 03 May 2016Outdated already for not including usb 3.1 C so yeah Def... moreUSB type c isn't going to become a necessity until a lot later. For the next couple years you will probably be better off not using type c to be honest.

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                                  • techmad
                                  • Q18
                                  • 03 May 2016

                                  Tasteful and informative. Well done Samsung and very well done with the S7 Edge. Love using it every day!!

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                                    • Anonymous
                                    • AIA
                                    • 03 May 2016

                                    Outdated already for not including usb 3.1 C so yeah

                                    Definitely not future proof

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                                      • AnonD-530807
                                      • v0q
                                      • 03 May 2016

                                      loved the first one. It tugs on your heartstrings.

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                                        • AnonD-411799
                                        • utF
                                        • 03 May 2016

                                        Anonymous, 03 May 2016with flash you can get that picture but not with the eyei don't see flash in the video.