Sony brings its Xperia XZ flagship to India, sales begin October 10

29 September 2016
The phone carries an MRP of INR 51,990 (around $780) and a "best buy" tag of INR 49,990 (around $750).

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  • AnonD-428442
  • XP{
  • 01 Oct 2016

Jim Wangi, 30 Sep 2016The market target market is not only for Xperia Lover, but ... moreHaha. The ones that should open their eyes are the Sony fanboys. There's a reason why Sony kept losing money before when they tried to target a wider range of audience. People are not stupid, and there is no value in Sony's premium pricing. Now Somy know who are still willing to pay premium for their brand, thus they padded more margins for less features and positioned their products just to their own fans. And it works. It's a good strategy for Sony. Becoming more profitable is key.

The rest of consumers have voted with their wallet and buy something else.

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    • somebody u dont know
    • Bct
    • 01 Oct 2016

    Anonymous, 30 Sep 2016than call by your tv onlywhy ??? can't he just use his current phone ??? ... lol sony has still got fans .. lmao !!!!

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      • somebody u dont know
      • Bct
      • 01 Oct 2016

      Anonymous, 30 Sep 2016go and enjoy your xiaomi redmi dude. hahahahahaha .. why would i buy cheap phones like redmi knowing that it is "Made in china" ... yak ... I am enjoying my note 5 ... lol ... see cheap minds know better about cheap phones ... lol !!!

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        • Gust
        • ij@
        • 30 Sep 2016

        Shanx13 , 30 Sep 2016lol .. even world's best Smartphone iphone 7 Costs 649 $ .... moreIn india i7 cost is 60000 that's too much of cost compere to Sony Xz...we looking for good premium quality phone not premium quality over price tag phone

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          • Davood
          • p}J
          • 30 Sep 2016

          Shanx13 , 30 Sep 2016lol .. even world's best Smartphone iphone 7 Costs 649 $ .... moreThe price is high cuz the phone won't blast in your face or it's higher price than iphone because you can't server coffee on it's bezels

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            • Davood
            • p}J
            • 30 Sep 2016

            Shanx13 , 30 Sep 2016lol .. even world's best Smartphone iphone 7 Costs 649 $ .... moreDon't like it don't buy it,go for iphone and don't bother yourself with a heart attack

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              • coyu
              • wvI
              • 30 Sep 2016

              hahahha,XZ had arrived to VN on 28/September/2016 aldready

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                • Shanx13
                • teq
                • 30 Sep 2016

                lol .. even world's best Smartphone iphone 7 Costs 649 $ .. but Sony Xz shit Costs 780 $ .. What a Joke .. Xioami Mi5s Costs only 300$ but yet far more better device than Xz ... Sony has to reduce their phn prices , Otherwise they will loose their sales even more ..

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                  • Jim Wangi
                  • t@g
                  • 30 Sep 2016

                  AnonD-428442, 30 Sep 2016True. However, pricing your product as premium means you do... moreThe market target market is not only for Xperia Lover, but for people who need premium phone with best camera, smooth run and other smart features.

                  The world is changing, everything goes dynamically, so we must open our eyes.

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                    • Anonymous
                    • 2WY
                    • 30 Sep 2016

                    tapas, 30 Sep 2016it will be worthy to buy a LED TV than a mobile within this... morethan call by your tv only

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                      • DDas
                      • 2@n
                      • 30 Sep 2016

                      Total waste of money.......
                      Either Sony has lost its mind or they are assuming consumer as fools.
                      October 10 will tell.....who is what.... :)

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                        • tapas
                        • IaH
                        • 30 Sep 2016

                        it will be worthy to buy a LED TV than a mobile within this much price.

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                          • AnonD-428442
                          • XP{
                          • 30 Sep 2016

                          somebody u dont know, 29 Sep 2016hahhahahahahaha .. love the attitude of sony. that price fo... moreFalse. Actually, be leaving the low-mid-range price points and focus on premium has led Sony Mobile to finally be profitable. As evident here, there are still Sony fanboys willing to shell out $$$ for Sony branded products.

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                            • AnonD-428442
                            • XP{
                            • 30 Sep 2016

                            [deleted post]True. However, pricing your product as premium means you do have to offer an actual premium device. Trying to sell a premium smartphone without expected features like fingerprint sensor (in the US) is a joke. Heck, Sony uses plastic lenses on the Z5 (hopefully they stop doing that with the XZ).

                            It is then clear who Sony's target market, their own fanboys. Doesn't mean it's a bad thing, Sony Mobile is now profitable thanks to this strategy.

                              Tourettes Guy, 29 Sep 2016Overpriced or not, this phone is still the best phone of 2016Words are cheap... let the sales prove it!

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                                • nickname
                                • v{u
                                • 30 Sep 2016

                                I cant believe many of non-sony fans/sony haters are checking out & is worrying about sony and their decisions more than the real sony fans.. shame on you people..
                                If sony fans are not worried about the price tag, why should anyone else be?

                                  Tourettes Guy, 29 Sep 2016Overpriced or not, this phone is still the best phone of 2016*one of the best

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                                    • AnonD-252937
                                    • vgN
                                    • 30 Sep 2016

                                    Tourettes Guy, 29 Sep 2016Overpriced or not, this phone is still the best phone of 2016best phone of 2016? lol you wish

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                                      • Ayush
                                      • yQJ
                                      • 30 Sep 2016

                                      2 min of silence for those who are getting restless with the overpriced comments. You know truth os always bitter. F the quality, it is just in your mind. 1 year throwaways are now oozing quality. Take Huawei. Chill.

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                                        • Yogi
                                        • YTY
                                        • 30 Sep 2016

                                        AnonD-456831, 29 Sep 2016As usual, we're late again while the whole world already go... moreDon't underestimate Indian Market.
                                        It is the second largest market of smartphones in the world.
                                        All major OEMs are trying their hands at their level best.
                                        Though It is a Price Conscious market, but Quality Products are always high in demand.
                                        It is only shipping (transport) n other technical matters that delays the launching of new products in India...