Sony revises Xperia shipment forecasts for 2016 down to 17 million

02 November 2016
This is the second time the company has cut expected shipment numbers.

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  • ?
  • Anonymous
  • pWQ
  • 02 Nov 2016

There's a good reason why their phones aren't interesting - it has nothing to do with Europe, it's just the horrible devices which are to blame once again. :)

    • ?
    • Anonymous
    • mp8
    • 02 Nov 2016

    Sony flagships were pretty good, until they changed their whole line up. In doing so giving their flagship mediocre specs in comparison to its premium rivals, Samsung Apple, all Sony have to do is put better camera technology and also audio dac, also match the current crop for ram and soc. You dint spend more on a Sony compared to a Samsung when the Samsung has better specs all around. Thats hust madness. Sony also has a niche in thr compact range where they have now screwed things uo and gone thr Samsung route with lowmid spec. There is a reason Apple will release a 5" phone next year. Not everyone wants a 5.5".

      • D
      • AnonD-524500
      • GXp
      • 02 Nov 2016

      AnonD-59657, 02 Nov 2016Why can't Sony offer similar killer spec like what OnePlus,... morethey should give killer spec and keep the price same.

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        • AnonD-567503
        • PTI
        • 02 Nov 2016

        AnonD-59657, 02 Nov 2016Why can't Sony offer similar killer spec like what OnePlus,... moreWatch this it will help you to understand.
        https://www.youtube.com/watch?v=5DpQWlQNFp4

          • V
          • Vlad
          • IwK
          • 02 Nov 2016

          AnonD-569198, 02 Nov 2016And, Sony seems to have no clue about key features (e.g. as... moreHey Paul60,

          Your message makes a lot of sense and thanks for sharing your opinions.

          Sony can do fantastic in the US even with their devices not being sold by Carriers. Look at Google's Nexus (now defunct) and Pixel lines. And look at other manufacturers as well (Xiaomi, Alcatel, etc).

          And then there's no Sony marketing in the US.

          Yes, Sony DOES great devices. But if the Carriers don't sell them and, even worse... Sony doesn't do any marketing for them... then of course Sony's in a lot of trouble in the US: how can the Consumers know about a product when they don't know anything about it? When the Manufacturer acts like it doesn't exactly care for either the items it manufactures or the loyal fans?

          I'd buy another Sony over all the Pixels and iPhones and Windows Phones in the world. But give me a device in the US which is EXACTLY as a similar device in other parts of the world (put the fingerprint scanner in there!) and give me the Customer Support that I need. And then I will definitely pay a premium price for this.

          But when Sony sells me 'incomplete' devices in the US and there's almost no Customer Service from them, as well.... then I am sorry but I am not spending 1 more dollar for a Sony product.

            • ?
            • Anonymous
            • tDT
            • 02 Nov 2016

            Please just make a Vita or Playstation Phone Already, with playable Vita Game....

              • S
              • Shaun Moroz
              • 0@9
              • 02 Nov 2016

              Sony, just close your mobile division. It'll do good for you and us.

                • D
                • AnonD-510275
                • wrY
                • 02 Nov 2016

                (maybe) Sony should give their midrange and low-end less-feature like Samsung did with J series (less sensor hardware)

                  • z
                  • zahor
                  • vbP
                  • 02 Nov 2016

                  great

                    • D
                    • AnonD-59657
                    • IWH
                    • 02 Nov 2016

                    Why can't Sony offer similar killer spec like what OnePlus, Xiaomi, Oppo, Vivo, Huawei can offer at affordable price tag?

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                      • AnonD-569198
                      • YdR
                      • 02 Nov 2016

                      Vlad, 02 Nov 2016The blame has been put on Europe, really? What about all S... moreAnd, Sony seems to have no clue about key features (e.g. as you noted, no fingerprint sensor in U.S. models) and no clue about marketing. There is very little brand recognition for their phones in the U.S. probably due to the fact that the four major U.S. carriers do not carry the brand. I would have to believe that a lot of people tend to consider phones as small appliances, if you will, and simply shop the carriers for phones, in the U.S. That is. they generally don't care about phones as much as people that frequent this site or PA. They have too many other priorities than their phone. Hence, they shop for the known and comfortable.

                      In Europe and Asia the factors may be different, but I have very little knowledge of the market for phones in Europe and Asia.

                        • ?
                        • Anonymous
                        • tCV
                        • 02 Nov 2016

                        sony should go back with Z series design, put fingerprint scanner either on the back or front panel, put some bigger battery, redesign its UI so it's not that bland.. and they will make profit

                          • D
                          • AnonD-510098
                          • MAf
                          • 02 Nov 2016

                          How are they blaming Europe?!

                          Its their own fault they make smartphone with big bezels, small batteries and overpriced

                            • ?
                            • Anonymous
                            • vgN
                            • 02 Nov 2016

                            Anonymous, 02 Nov 2016blame on new plan, kill z compact series with x compact whi... moresad, but that's reality -_-

                              • ?
                              • Anonymous
                              • PA7
                              • 02 Nov 2016

                              blame on new plan, kill z compact series with x compact which lack flagship chip, profit per phone almost as high as iphone, hard to find in asia & US.
                              come on sony, be sober before end up like nokia

                                • ?
                                • Anonymous
                                • PSv
                                • 02 Nov 2016

                                Sony xperia phones cannot compete to other manufacture, in terms of features and spec, since seperate sony and ericsson spec,features,design cannot beat to other manufacture brand, wrong desisyon sony can seperate to ericsson...

                                  • ?
                                  • Anonymous
                                  • tCV
                                  • 02 Nov 2016

                                  if sony wants to make profit or gain traction in sales, they should increase battery capacity first, although in endurance rating sony phones perform good battery lifetime, but if they increase it only for a bit more, it would help their sales

                                    • V
                                    • Vlad
                                    • IwK
                                    • 02 Nov 2016

                                    The blame has been put on Europe, really?
                                    What about all Sony stores in the US which are no more?
                                    What about selling (expensive) Sony phones with no fingerprint scanner in the US?
                                    What about the beyond awful Customer Service Sony offers (not only in the US)?

                                    I seriously doubt this is Europe's fault. Or USA's as a matter of fact.

                                    This is exactly what happens when you sell overpriced items with (almost) no Customer Support Service.

                                    I think you're going down the drain, Sony. Which is a real shame.