Apple to go all-in with AR, starting with the next iPhone's camera

20 March 2017
A set of AR glasses could also be in the pipeline, picking up where Google Glass left off.

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It will be interesting to see weather Apple can create something entirely new in AR space, or popularize existing tech without Steve Jobs. And it'll be interesting to see if their "added layer" can compete with fully immersive virtual reality (not 360-degree cameras and videos - AR can do it better, but full, real-time mapping of virtual objects in 3D space, with appropriate lighting without controlled environment - that would simply be VR imitation).

    • D
    • Duel
    • Scq
    • 21 Mar 2017

    AnonD-82281, 21 Mar 2017Google glass wasn't AR, more like a HUD. It's funny how ... more"It's funny how many people don't know the difference between AR and VR and then make dumb uninformed comments.l"

    Seriously what else you expect from android boys? :)

      • S
      • S3mm
      • tug
      • 21 Mar 2017

      Anonymous, 21 Mar 2017Android ain't got shi* in AR, what are you on about? And wh... moreCough cough Z1 smart camera cough cough
      and One word "Tango"

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        • AnonD-558092
        • 6D%
        • 21 Mar 2017

        And watch them saying they were the first to introduce it. The 200$ 3DS has it since 2011.
        Or, that's going to end up to be an exclusive feature for the most expensive model, and you'll have to get "AiRphones" or whatever they call it to make it work.
        OR it's going to end up to be an erroneous report like the infinity of reports saying each year the next iPhone is having a borderless display.

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          • AnonD-82281
          • j}4
          • 21 Mar 2017

          Anonymous, 21 Mar 2017.. AR can be useful in the real world, if implemented prope... moreAgree. That first hololens clip really highlighted all the possibilities available with AR. It's the future.

          VR is a novelty. Fun, but best used as a multimedia tool only.

            • ?
            • Anonymous
            • uJD
            • 21 Mar 2017

            Anonymous, 21 Mar 2017AR is such a terrible gimmick. Old Apple knew how to choose... more.. AR can be useful in the real world, if implemented properly.

            VR is the rubbish gimmick. VR is meant for kids in their basement, who is deprived of real life, living in a fake world.

              • ?
              • Anonymous
              • 6jq
              • 21 Mar 2017

              AR is such a terrible gimmick. Old Apple knew how to choose her battles strategically. New Apple follows the spaghetti method of doing business. Throw random stuff to the wall hoping some will stick.

                • c
                • consumersmartphone
                • K5u
                • 21 Mar 2017

                What an innovation from apple, head off! Android lame and late! Copy apple!

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                  • AnonD-82281
                  • j}4
                  • 21 Mar 2017

                  Google glass wasn't AR, more like a HUD.

                  It's funny how many people don't know the difference between AR and VR and then make dumb uninformed comments. This is exactly why Trump exists lol

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                    • AnonD-39937
                    • LaA
                    • 21 Mar 2017

                    the girl with the Google Glasses looks cool. :)

                      • ?
                      • Anonymous
                      • Tr3
                      • 21 Mar 2017

                      Anonanoymoususes, 21 Mar 2017apple always late ... android phone already have that featu... moreAndroid ain't got shi* in AR, what are you on about? And what are you using?

                      Microsoft at least has hololens which is amazing.

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                        • Kiki
                        • t7X
                        • 21 Mar 2017

                        The feature of Sony Xperia Z1 back in 2013 when Sony Introduce the Smart Camera.
                        But with a few promotion. So only few people knew that.

                        By 2025 Apple will launch a 4K display for their Iphone.
                        By then, only few will remember that it was first introduced by Sony on their Sony Xperua Z5 Premium in late 2015.

                        But then again, Apple is in luck in this generation.
                        Sony can't beat Apple nor Samsung in terms of Sales.

                        Sony will not make an excellent camera for their Xperia line. It will kill their Digital and dslr business.

                        Since Walkman is nearly forgotten, hope they bring it back to Xperia.

                          • D
                          • AnonD-618398
                          • v{u
                          • 21 Mar 2017

                          Let the tango and Apple ar battle commence

                            Late apple , sony xperia already ahead...lol

                              apple always late ... android phone already have that feature 6 years ago ... apple always copy android

                              duh

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                                • AnonD-563126
                                • t7X
                                • 21 Mar 2017

                                Jarret, 21 Mar 2017Too late Apple. Samsung still ahead'sNope, Sammy is vr not AR , by the way HoloLens is still the best in augmented reality

                                  Jarret, 21 Mar 2017Too late Apple. Samsung still ahead'sNo, Samsung dont have AR. Though, Asus and Lenovo is ahead with their Tango enabled phone. Iphone new AR camera could be based on Phab2 Pro and Zenfone AR. As for their AR glasses, please dont do it Apple. It will fail.

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                                    • Jarret
                                    • 25G
                                    • 21 Mar 2017

                                    Too late Apple. Samsung still ahead's