Sony Xperia XZ Premium is now on pre-order in the US for $799.99 unlocked

12 June 2017
The pre-ordered units will reach your doorstep by June 19.

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  • g%R
  • 13 Jun 2017

Again SONY sets itself up for failure. This phone is way way too expensive. No headphones included as with European editions. No fingerprint sensor. Poor customer support...and it costs $800. SONY, have you lost your mind? When are you going to get serious about smartphones? If you really want to make it in this business, start paying attention to the richest, biggest and most important market on the planet: the USA! Your phone is pretty to look at, and has good specs, but it is loaded with gimmicks that nobody really gives a damn about and just make the phone too expensive to be competitive. Examples: dinosaurs in the picture, PlayStation controller, slow motion, no FM radio, too much bloat. We want a phone that takes good pictures and does all the basics good. The gimmicks add no real value and make the phone too expensive. Also, where is the marketing? I have never seen a TV or magazine ad for anything SONY makes in years. Sadly, this will be another fail for SONY, once the greatest show on earth.

    AnonD-671805, 13 Jun 2017$800? WTF... better get lost Sony I think Sony need the mo... moreGood for you, here at my place HTC U11 cost as much as XZ Premium

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      • AnonD-671805
      • bJb
      • 13 Jun 2017

      $800? WTF... better get lost Sony
      I think Sony need the money to buy some weed.
      I am going for HTC U11 which costs $700

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        • AnonD-510098
        • 3Ja
        • 13 Jun 2017

        Overpriced as a mother mother

          FromChinaWithLove, 12 Jun 2017" believe it or not. So if you want biometric security in y... moreNo problem..just flash a UK (or any other market except US)stock rom image(.FTF).its easy and fast.the problem is not hardware.its merely disabled through the software so...who cares.you could use either EMMA or Flashtool to do so.

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            • AnonD-649760
            • X{k
            • 13 Jun 2017

            Much much better then garbage s8 and iPhone 7.I ll buy it

              In my country it is at 770 Euros coming with the flagship headphones MRN-100ABN for free.I am thinking about it...

                In India it is priced 933 ussd !

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                  • AnonD-27765
                  • 2TI
                  • 12 Jun 2017

                  More expensive than the S8? Who will buy this?

                    " believe it or not. So if you want biometric security in your smartphone, you're probably not going to buy the Xperia XZ Premium."
                    Oh where's more than that. $799 and a single extra "gift" that come with the phone? Sony, you're indeed bad at selling your phone in the US. And people wondering why!