Sony's smartphone shipments for Q1 FY2017 stood at 3.4 million, profits up

02 August 2017
Although mobile revenues were down, operating income shot up significantly.

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  • Anonymous
  • IVW
  • 20 Aug 2017

AnonD-428442, 06 Aug 2017Sure, but Xiaomi also targets everyone with their aggressiv... moreYou are compare with Sony mid range to Xiaomi. When it come to Sony flagship, your Xiaomi is nothing to compare, Xiaomi spec is high but it technology is so so, only Sony can provide the high spec and great tech and it design is better than Xiaomi or Huawei.

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    • AnonD-428442
    • XP{
    • 06 Aug 2017

    Anonymous, 06 Aug 2017Xiaomi also target to their own fans, they have a celebrate... moreSure, but Xiaomi also targets everyone with their aggressive pricing for the spec.
    A lay person given the option to buy a cheaper xiaomi with better spec than a more expensive Sony with lower spec will more likely to buy a xiaomi. Only people who are fans of Sony willing to pay more for the Sony.

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      • AnonD-428442
      • XP{
      • 06 Aug 2017

      AnonD-558092, 06 Aug 2017Fans didn't pledge their loyalty to a brand you know. Once ... moreFans who are not loyal are not fans to begin with, yet you want Sony to target these people? With What? Sony just cannot compete with cheap Xiaomi. Yet we see Sony making a profit, selling higher margin handsets, thus their strategy is working.

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        • AnonD-521587
        • kcM
        • 06 Aug 2017

        Anonymous, 04 Aug 2017Everything that doesnt fit your claims is a gimmick lol. Sa... moreyou have no idea what you're talking about. the 2k oled from samsung is not better it uses pentile arrangment which is bad for sharpness. Which means samsung has to make a 2k oled screen to match the sharpness of an RGB 1080 lcd panel

        the 4k hdr from sony is way sharper than samsung.

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          • AnonD-521587
          • kcM
          • 06 Aug 2017

          AnonD-558092, 06 Aug 2017Fans didn't pledge their loyalty to a brand you know. Once ... moreevery brand overprices not just sony. They all take about the same to manufacture. Sony makes more because it doesnt spend huge amounts on marketing.

            • ?
            • Anonymous
            • tZj
            • 06 Aug 2017

            AnonD-428442, 06 Aug 2017Tell me, what non-Sony fans would buy a more expensive Sony... moreXiaomi also target to their own fans, they have a celebrate concert for fans only, making the marketing looking great, every xiaomi fans believe in xiaomi just like god.

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              • AnonD-558092
              • r7b
              • 06 Aug 2017

              AnonD-428442, 06 Aug 2017Tell me, what non-Sony fans would buy a more expensive Sony... moreFans didn't pledge their loyalty to a brand you know. Once they'll look at the competition without FanBoys (TM) glasses... Also, having a bigger margin over a product, doesn't that means that their fans are getting ripped off by buying an overpriced device? I am sorry, but no matter how much you love Sony, they'll have to do a lot better than taking advantage of their fans to be sustainable in the future. Nokia did tried that before vanishing into Microsoft's hands... And the 2017 Nokia isn't the same thing

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                • AnonD-428442
                • XP{
                • 06 Aug 2017

                AnonD-558092, 05 Aug 2017So you're saying they're now just about keeping their fans ... moreTell me, what non-Sony fans would buy a more expensive Sony phone when they can buy a Xiaomi with better spec for less?
                Sony tried competing at all fronts, and they were bleeding money. The reconcentrate their efforts with focus on higher margin phones targeted at their own fans, and now their profits are up. Their strategy is working. And no, fans don't just drop their favorite brands right off the bat. They are called fans for a reason. Sony is smarter now. They cannot just compete with the Chinese to get marketshare.

                  • ?
                  • Anonymous
                  • UD{
                  • 06 Aug 2017

                  Anonymous, 03 Aug 2017Some are over huge by screen and battery ratio. Amoled is... moreExactly. This is what it is.

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                    • Davood57
                    • auH
                    • 05 Aug 2017

                    AnonD-558092, 05 Aug 2017So you're saying they're now just about keeping their fans ... moreAnd new fans will born

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                      • AnonD-558092
                      • r7b
                      • 05 Aug 2017

                      AnonD-428442, 05 Aug 2017Yes and no. Sony knows their target market now, their fans... moreSo you're saying they're now just about keeping their fans and they're not willing to get new ones? That does sound like wrong marketing choices. Because one way or another, some fans will quit one day.

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                        • AnonD-428442
                        • XP{
                        • 05 Aug 2017

                        AnonD-558092, 02 Aug 2017Profit is up thanks to the reduced operating costs. They're... moreYes and no.
                        Sony knows their target market now, their fans, so they focus their higher margin phones to those people who are already willing to spend the money for the Sony brand. Ie. they are narrowing their target market, and hence they can get more margin.

                        The major cost cutting was old news few years ago, where they closed many of their US retail stores.

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                          • AnonD-412467
                          • fnV
                          • 04 Aug 2017

                          DenisXD, 03 Aug 2017I don't know mate, i just don't. The looking down on ev... moreThe answer for question is...Sony defines their rules and like many outher Japanes companies have solid policy and don't allow someone outside try to change it and it works. It is about the time...now a days Toyota is the king but has been critisized like Sony...
                          This is the Japanese industry logic(just believe and...make believe...)

                            • ?
                            • Anonymous
                            • km}
                            • 04 Aug 2017

                            Anonymous, 04 Aug 2017Could you answer me 4K HDR display is better than 2K Oled o... moreEverything that doesnt fit your claims is a gimmick lol. Same as everyone else on every other page. So are stereo speakers, water proofing, sealed back, or removable back, and so on to someone on another page.
                            And while many people like and dislike the curves they are paving way for the future display tech and posibilities.

                            And yes a 3K not 2k... HDR Amoled is overal better than a 4K HDR lcd. And so is the 2.5k HDR amoled....not 2k again which is closer to 1080p.

                              • ?
                              • Anonymous
                              • tZ4
                              • 04 Aug 2017

                              Vegetaholic, 03 Aug 2017Good they recovering, still need to do a lot of job to catc... moreCould you answer me 4K HDR display is better than 2K Oled or not?

                              Could you answer me the curve edge of a phone is it more useful than square edge?

                              How many gimmick do you want instead of practical useful feature?

                                DenisXD, 03 Aug 2017I don't know mate, i just don't. The looking down on ev... moreNo, its not actually.
                                Sometimes you just should take a leap of faith and believe a certain good ol' conspiracy theory. ;-)
                                Even though not a threat in sales, Sony Corp is the biggest technological and RnD threat to..."input first thought".

                                Think of it as...mobile web guerrilla warfare.
                                Put it into perspective, it all adds up.

                                  Tann Hauser, 03 Aug 2017Tell me about it. They are so obnoxiously boring in their ... moreI don't know mate, i just don't.

                                  The looking down on every Sony related post is just plain boring. I mean get a life already. We got it, you dislike Sony phones.. just move on. But they never do don't they? :/
                                  That's weird.

                                    DenisXD, 03 Aug 2017Im done with this.. Design is highly subjective, and ther... moreTell me about it.
                                    They are so obnoxiously boring in their wishes for Sony to become just another typical trend following android OEM.
                                    Oleds, bezelles, dualcams, etc,etc....
                                    Meh.

                                    Some people need to realise already:
                                    Sony has their own unique vision and follows it, the good with bad, but unique.

                                    And me personally am glad that enough people recognize it, to make them keep going on.
                                    Numbers are not high but are good and positive.

                                    All other who dont get it...go get one of those dozen other OEM phones...they are all the same after all.

                                      • ?
                                      • Anonymous
                                      • vjw
                                      • 03 Aug 2017

                                      AnonD-538833, 02 Aug 2017Sony haters (mostly blind samsuck fanboys) will not like th... moreNo putting down of other brand users!

                                        Anonymous, 03 Aug 2017Some are over huge by screen and battery ratio. Amoled is... moreIm done with this..
                                        Design is highly subjective, and there is no point in trying to make sense with you.
                                        Same thing with every Sony related post, same repetitive thing.