New Apple TV 4K adds UHD and HDR support

12 September 2017
Apple TV users have been stuck in 1080p for years, but its time to up the resolution.

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  • Steve33

Apple TV 4K is a solid upgrade for anyone who is obsessed with movies. And for having even better video content display check out these awesome 4K HDR TVs.

no-fan, 13 Sep 2017That will be under 1% of TV users worldwide who needs that, lolzAnd where did you get that number from lol?

  • Sonny

If it can play movies from a usb drive then it's good. It's useless if still cannot.

Dodo, 13 Sep 2017It's the first device to have HDR and Dolby Vision (I have ... moreBut why can't you just stream from your smart 4k tv, why do you need unnecessary box? Or if you have let's say console, it can do same as apple tv box, do you really need this Dolby vision stuff to pay 179 dollars?

AnonD-696542, 12 Sep 2017Apple should stop fooling people immediately. All 4k TVs ar... moreIt is useless when you put it that way ... but what is interesting, at least to me, is the service that provides 4K content. Who cares for hardware today, even Intel Atoms can handle 4K, but availability of 4K content, that is major issue and Apple could be one those who can push distribution to finaly move forward.

I have 4K monitor three years now, i would love to use it for more than work and some light games, that my old GPU can handle in 4K :-D

  • Dodo

Vegetaholic, 12 Sep 2017I almost laugh my ass out, when during presentation guy was... moreIt's the first device to have HDR and Dolby Vision (I have the Shield and it doesn't do Dolby Vision).

Plus, Apple TV's UX is by far the best of all the major streaming boxes, with the best designed apps.

I didn't watch the presentation, so can't comment, but I will buy the new ATV as soon as it comes out.

  • AnonD-698537

LOL - copyright bit ideal..... Boooo?

Up until now Apple had no route for end users to utilize 4k hdr tech. Now they do. They very well may end up incorporating 4k hdr tech into their computer displays, tablets, and mobile handsets.

  • no-fan

ethereal, 12 Sep 2017Hmm. And what if you would like to project content from 4k ... moreThat will be under 1% of TV users worldwide who needs that, lolz

  • AnonD-635553

You can't beat the big daddy of television SONY BRAVIA never

I almost laugh my ass out, when during presentation guy was explaining 4k and hdr like it is 2013 and first device to have it, first half of presentation was terrible

  • Anonymous

But what is it for? I thought 4K TVs already has the functionality builtin.

AnonD-696542, 12 Sep 2017Apple should stop fooling people immediately. All 4k TVs ar... moreHmm. And what if you would like to project content from 4k smart TV over to the larger screen?

This is probably the most impressive and influential move done by Apple (considering this event).
This could help to spread "4K love" big time.

  • AnonD-368020

The best thing launched was " expressive emojis"

  • AnonD-696542

Apple should stop fooling people immediately. All 4k TVs are already smart enough and provide streaming services, most of them are Android powered and have pre-loaded all major services. Even HD TVs have this from long time, then there are smart set up boxes. So what is the Apple TV for? You need a 4k TV to connect Apple's firestick known as Apple TV. Why is it needed? To stream content on your TV? I've a samsung oled 4k, it's already pre-loaded with all that so why would I need an apple TV for my TV. Apple can't produce real TVs and fooling people with a streaming box which is really useless.

  • Love the Community

[deleted post]Oh man, that's quite a big stretch. I believe that even sheeps knew 4K resolution years ago by the 4K and 5K reso iMacs. If it's about TV, I'm sure they had a 4K TV for a console or something.

"Innovation"