Apple shares 8 things to love about the iPhone 8 in its first ad

22 September 2017
The iPhone 8 and iPhone 8 Plus became available today, and their ad campaign has started.

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  • D
  • AnonD-397942
  • vV5
  • 27 Sep 2017

Hi :), 23 Sep 2017I am just curious because you mentioned that A11 only score... moreYou can cheating in benchmark, just have to over clocked your chipset and it will performs better. This is marketing trick as well as samsung did but in reality very slow and lagging compared to sony xperia xz premium. For the ip rating, apple rid off the head phone jack, why can't make it to ip68 even sony and samsung can do it even though they have head phone jack. More saddest thing is battery life will be so poor because of small battery(not even reached 2000mah). Sony xperia xz1 compact had 108h in endurance rating. Why apple can't do it? Oohhh forgot because xz1 compact has 2700mah ermmmmmm

    • D
    • AnonD-684709
    • skM
    • 25 Sep 2017

    "most durable glass ever in a smartphone"
    Oh, so it has true sapphire glass on the front and the back, which you can already get on some Android phones? Hardly.
    Not even the glass on the camera lens is true sapphire glass, as they wrongly claim. Jerry Rigs' scratch test revealed it scratches much sooner. The display also doesn't have any more scratch resistance than your average Android smartphone.


    "the new Portrait Lighting mode for pictures"
    Just a cheap filter which would also work fine on older iPhones, or any Android phone. Nothing special about it.

    "wireless charging"
    An old hat for Android, and it only supports the slow, old standard.

    "the most powerful and smartest chip"
    Which is only good for ePeni$ benchmark bragging, but has no real world application (Web browsing etc).
    Besides that, a more powerful chip will only suck your battery dry sooner, and since the already tiny battery has been even downsized more now, that's not a good thing.

    "a better camera"
    A paid review by those DxO manwh0res, who offer their a$$ to anyone who pays for it, doesn't mean anything. Let's wait for serious reviews which are not bought.

    "water resistance"
    Another old hat, and they still didn't manage to go to IP68. Poor.

    "a new Retina HD display (although the only new thing here is the True Tone support)"
    The display still has only pitiful 750p. On the Android side, such low resolutions are only found anymore on $100 dumpster phones. That's pathetic.
    Still no Amoled either.

    "augmented reality functionality"
    Also nothing special here. There's Project Tango etc.

      • L
      • Linas
      • QPU
      • 25 Sep 2017

      So basically... it has nothing ... It has improved display which is well below the curve of screen to body ratio and resolution, as can be expected the camera was improved, wireless charging is nothing new outside of crapple world as is water resistance, the most durable glass is subjective, the most powerful chipset is as well kind of expected for latest flagship phone and will be decimated by some new chip coming in few months time. So all 8 features doesn't stand out in any why from any average smartphone... poor..

        • D
        • AnonD-49559
        • rvK
        • 25 Sep 2017

        Wait, im i the only who have seen an "new HD retina display" ???? do we have a change in the screen of the iphone 8 or 8plus compare to the 7 ???????

          • b
          • bewildered
          • 39x
          • 24 Sep 2017

          JoanaRitaa_, 23 Sep 2017Seeing as I work in a phone selling store I can, with all m... moreHere is on iPhone 7 v iPhone v iPhone http://www.gsmarena.com/compare.php3?idPhone1=8064&idPhone2=8573&idPhone3=8858

          With ever manufacturers posting record sale especially xiaomi, so it's the sale figures I am interested in

            Only the chipset is what is worth on iphones.The rest is found in many companies with even better offering.

              • H
              • Hi :)
              • t7G
              • 23 Sep 2017

              AnonD-397942, 23 Sep 2017Iphone 8 has so many weaknesses but well isheep still buy i... moreI am just curious because you mentioned that A11 only scored higher because of the lightweight OS. Correct me if I'm wrong but it is the application itself that's doing the benchmarking, so no reason for the results to be affected by the weight of the OS. IP 67/8? You're not going to take out your phone in submarine depth levels are you? Even though it's not certified for salt water, I've taken both an S7 Edge and an iPhone 7+ and both seemed to be fine (I'm 5'4 tall and for about 20 - 30 mins while on the beach in the PH).

              Everyone has their own preferences. STFU is the best that you can do :)
              BTW, not too much of an Apple Fan. I'm currently using a J7Prime and used a Sammy (S8+, S7E, Note7), Huawei (p9) and an HTC (M7) phone as well :)

                Anonymous, 23 Sep 2017Android has phones with 10000 mAh and 5 day SoT, so yeah, t... morei mean how bad will be ip8s battery life not to mention IPhone X battery life :D

                  • ?
                  • Anonymous
                  • 043
                  • 23 Sep 2017

                  Anonymous, 23 Sep 2017I bought the iPhone 7 because I don't care about a flashy n... moreP.S. I think it is funny that you, as an android guy, say that apple users only care about design, while the most hate from android users against the iPhone 8 is "it looks the same as iPhone 7, apple is ripping off people"

                    • ?
                    • Anonymous
                    • 043
                    • 23 Sep 2017

                    Tech-9, 23 Sep 2017below average 2014y android battery life ... :DAndroid has phones with 10000 mAh and 5 day SoT, so yeah, that's pretty obvious

                      • ?
                      • Anonymous
                      • 043
                      • 23 Sep 2017

                      JoanaRitaa_, 23 Sep 2017Seeing as I work in a phone selling store I can, with all m... moreI bought the iPhone 7 because I don't care about a flashy new design, but the internals and the long software support. If you think like that about every iPhone user, you definitely missed it with your job choice. Strange that I know more about phones then 99% of people having to work with phones as their main job...

                        • J
                        • JoanaRitaa_
                        • SH9
                        • 23 Sep 2017

                        Seeing as I work in a phone selling store I can, with all my confidence and from personal experience, say: no one really cares about the iPhone 8 since everyone heard about the iPhone X. The iPhone 8 is just a glass iPhone 7 for most iPhone users, seeing as most of them only care about the design of the phone. And as an Android user, I honestly think the iPhone X is going to be one big fat fail from Apple when it's finally released but, oh well, let's see.

                          • D
                          • AnonD-632062
                          • 3Ye
                          • 23 Sep 2017

                          Nice ad.

                            I think most apple fans are now waiting for the x. Extreme apple fans could get 8 now and get the x next month.

                            I think apple itself can’t predict the actual demand of 8 and x. Huge number of 8 could be left unsold in stores and warehouse. Apple had made such bold and unusual move this year, the profit result 12months later is unpredictable for now. Maybe x with bring in huge profit, or 8 will bring in huge loss. Will apple lower the prices of 8 for the first time for the current generation of phone in order to clear those unsold stocks, the ongoing development will be interesting.

                              below average 2014y android battery life ... :D

                                Reality is just two, chipset and if it true, camera, that it no mote no less, cause other phone has better screens, better durability and some functions had for years

                                  • ?
                                  • Anonymous
                                  • 6XU
                                  • 23 Sep 2017

                                  Beautiful ad by apple. But it won't make any sense for me. iPhone isn't for me.

                                    • d
                                    • david
                                    • Mfx
                                    • 23 Sep 2017

                                    AnonD-702614, 22 Sep 2017how about the fact that it still looks the same as iphone 7... morethe only customers of a brand who gets brain washed every time

                                      • D
                                      • AnonD-514929
                                      • tEr
                                      • 23 Sep 2017

                                      I just love how these US-based "media" intentionally won't pick up what apple said last year: "Apple to Introduce Major iPhone Redesign Every 3 Years"

                                        • p
                                        • piku
                                        • gML
                                        • 23 Sep 2017

                                        Why the hell apple is advertising fast charging when they aren't bundled with phone and retina HD lol this is a full HD panel which are used by budget android devices camera and A11 chip are only saving grace for apple.